I Am Australian
I am Australian (or We are Australian) is a popular Australian poem written in 1987 by Bruce Woodley of The Seekers and Dobe Newton of The Bushwackers. The music was composed by Bruce Woodley. Its lyrics are filled with many historic and cultural references, such as to the 'digger', Albert Namatjira and Ned Kelly, among others. Its popularity has allowed it to join the ranks of other patriotic songs considered as alternatives to the Australian National Anthem – Advance Australia Fair. It is commonly taught in primary schools. In 1996 the Salvation Army used the song in TV adverts for its Red Shield Appeal, raising funds to help people needing help.
The song also was released in 1997 by trio Judith Durham (of The Seekers), Russell Hitchcock (from Air Supply) and Yothu Yindi's Mandawuy Yunupingu. EMI Australia released the single and it reached number 17 on the Australian ARIA Charts in June.
Festivities
I am Australian is popular at celebrations such as Australia Day and New Year's Day, as it celebrates the diversity of Australian society – the lyrics to the chorus emphasise this: We are one, but we are many, and from all the lands on Earth we come, we share a dream and sing with one voice – I am, you are, we are Australian.
I am Australian is always played at citizenship ceremonies, and is often sung by Australian fans at numerous sporting events. A famous rendition was given at the 1994 AFL Grand Final. [citation needed]
Telstra
In October 2003, in conjunction with the sponsorship of the 2003 Rugby World Cup, Australian telecommunications giant Telstra launched a new campaign centered around the song remixed and performed by Lo-Tel. It is often mistakenly credited to Rai Thistlethwayte, as the vocalists sound very similar. Telstra had bought the rights to the song a number of years before. The campaign was produced by advertising company Young and Rubicam.
In aid of the Farmhand Foundation's Drought Relief Appeal, Telstra released a CD of the Lo-Tel remix that sold for $6. A total of $100,000 was raised from the profits ($4.05 per CD) generated from the sale of the CD. The actual published copy of the CD credits "Performed by: Rai Thistlewayte & other artists" and "Music re-arranged by: Rai Thistlewayte"
In 2008, Telstra used a different version of the song recorded by the Sydney band, Botanics, for advertising their mobile coverage of the Beijing 2008 Olympic Games.
Bushfire
In 2009 two additional verses were added to show remembrance during the official National Day of Mourning for the victims of the Black Saturday bushfires.[1] Woodley performed the song along with his daughter Clare and Kinglake fire survivors Merelyn and David Carter during the memorial service at the Rod Laver Stadium in Melbourne on 22 February.[2][3]
Notes
- ^ "Promising to remember". Melbourne Herald Sun. 23 February 2009.
- ^ Johnston, Chris (23 February 2009). "National tribute to Victoria's bushfire victims". Adelaide Independent Weekly.
- ^ Hamilton, John (23 February 2009). "United in Sorrow". Melbourne Herald Sun.
References
- "Y&R gets bite of Telstra mobile". B&T. November 5, 2003.
- "Telstra plays patriot games at the Cup". B&T. November 27, 2003.
- "Lee accepts $100,000 Farmhand donation from Telstra". Outbackclub - Lee Kernaghan. Archived from the original on July 24, 2005. Retrieved May 15, 2005.