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Network Automation, Inc. v. Advanced Systems Concepts, Inc.
CourtUnited States Court of Appeals for the Ninth Circuit
Full case nameNetwork Automation, Inc. v. Advanced Systems Concepts, Inc.
DecidedMarch 8, 2011
Court membership
Judges sittingStephen S. Trott, Kim McLane Wardlaw, & Michael W. Mosman.

Network Automation, Inc. v. Advanced Systems Concepts, Inc. is a California court case where the United States Court of Appeals for the Ninth Circuit reversed the district court's preliminary injunction against Network Automation on the issue of trademark infringement of the Advanced Systems Concepts' "ActiveBatch" trademark. The court evaluated the factors relevant to likelihood of customer confusion outlined in AMF Inc. v. Sleekcraft Boats [1], and concluded that was customer confusion was not likely, vacated the injunction, and reversed the decision. [2]


Background

trademark infringement

AMF Inc. v. Sleekcraft Boats

Brookfield Communications, Inc. v. West Coast Entertainment Corp.

Analysis

Court's Finding

Notes...

This is the court case primary source. [2]

This is from a harvard law blog. [3]

Eric Goldman blog. [4]

Article in Law360. [5]

Ninth Circuit Clarifies Standards For Keyword Advertising Trademark Cases. [6]

gibson dunn. [7]

lewis and roca. [8]

national law review. [9]

bullivant. [10]

techdirt. [11]

public citizen. [12]

internet troika, Brookfield Communications, Inc. v. West Coast Entertainment Corp. [13] (1) the similarity of the marks, (2) the relatedness of the goods or services, and (3) the simultaneous use of the Web as a marketing channel, for any case addressing trademark infringement on the Internet

AMF Inc. v. Sleekcraft Boats original trademark case

legal cite [14]

lanham act [15]

custom link names this is my google text

primary sources: no original research, no personal opinion

search for templates, search for: "template:XXXXXXX"

you dont have to put too many refs in the first summary paragraph

use background on how case arose, quote judge opinion, ...



References

  1. ^ "Opinion for: AMF INCORPORATED V. SLEEKCRAFT BOATS".
  2. ^ a b "Opinion for: NETWORK AUTOMATION, INC. V. ADVANCED SYSTEMS CONCEPTS, INC".
  3. ^ "Ninth Circuit Vacates Injunction in Keyword Advertising Case".
  4. ^ "Important Ninth Circuit Ruling on Keyword Advertising, Plus Recaps of the Past 4 Months of Keyword Ad Decisions".
  5. ^ "A Key Victory for Keyword Advertising Programs: The Ninth Circuit's Decision in Network Automation, Inc. v. Advanced Systems Concepts, Inc".
  6. ^ "Ninth Circuit Clarifies Standards For Keyword Advertising Trademark Cases" (PDF).
  7. ^ "Ninth Circuit Addresses Use in Commerce, Likelihood of Confusion Issues in Search Engine Advertising Trademark Claims".
  8. ^ "New Guidance in an Internet Keyword Ad Case".
  9. ^ "Ninth Circuit Establishes Factors to Determine Keyword Advertising Infringement".
  10. ^ "Will Ninth Circuit Decision Open Floodgates on Bidding for Trademarked Keywords?".
  11. ^ "Finally: Clear Ruling That Realizes That Just Buying Ads On Trademarked Keywords Is Not Infringing".
  12. ^ "Ninth Circuit Decision Protects Keyword Advertising Against Trademark Claim".
  13. ^ "Brookfield Communications, Inc. v. West Coast Entertainment Corp".
  14. ^ a vs b, 2 yes (9th circuit 1/2/2011) (""yes to a"").
  15. ^ 15 U.S.C. § 1114