Truvia
Truvia is a stevia-based sugar substitute developed jointly by The Coca Cola Company and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient.[1] Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener.[2] It is made of rebiana, erythritol, and natural flavors.[3] Since its launch in 2008, Truvia natural sweetener has become the second best selling sugar substitute in the United States, surpassing Merisant's Equal and Cumberland Packing Corporation's Sweet'n Low,[4] although the top-selling sugar substitute Splenda retains approximately 60% market share.[5] Truvia competes against Pepsi's PureVia brand of stevia-extract sweetener.
Tabletop sweetener
Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing packet sweeteners Splenda (sucralose), Equal (aspartame), Sweet'n Low (saccharin) and table sugar. It is currently available in the US in 40-ct, 80-ct, 140-ct and 300-ct single-serve packages. It is also available in the US in a 9.8 oz "Spoonable" container which is the equivalent of an 80-ct box.[6] One packet of Truvia natural sweetener is said to provide the same sweetness as two teaspoons of sugar.[7] In several clinical studies of Truvia, no difference in side effects were reported by groups consuming Truvia stevia leaf extract, and groups taking a placebo.[8]
Food ingredient
In addition to Truvia tabletop sweetener, it is used as a food ingredient. Products which use it as a sweetener include Vitamin Water 10, VitaminWater Zero, SoBe lifewater with coconut water, Sprite Green, All Sport Naturally Zero, Blue Sky Free, Crystal Light Pure, and some varieties of Odwalla juices.[9] It is also used in certain "Hansen's Natural" blended juices as well as Urnguard's Desert Cactus Relief drinks line.
Availablity in Europe
On July 4th, 2011, the EU’s Standing Committee on Food Chain and Animal Health recommended the approval of high purity stevia extracts for use as a food ingredient throughout the EU.[10] Truvia is now available in major UK super markets.[11]
References
- ^ "Coke and Cargill's 'Truvia' sweetener debuts in NY". 2008-07-09.
- ^ Severson, Kim (2009-04-15). "Showdown at the Coffee Shop". The New York Times.
- ^ "About the ingredients in Truvia". truvia.com. Retrieved 2011-08-06.
- ^ "Truvia Brand Sweetener Moves Up to be #2 Sugar Substitute in US". foodingredientsfirst.com. Retrieved 2011-08-06.
- ^ "MediaPost Publications Cargill's Truvia Now #2 Sugar Substitute 05/04/2011". Mediapost.com. Retrieved 2012-03-24.
- ^ Truvia - Where To Buy - Find the Nearest Store
- ^ "About Truvia Natural Sweetener". truvia.com. Retrieved 2010-12-08.
- ^ Template:Cite article
- ^ "Truvia® Natural Sweetener". Truvia.com. Retrieved 2011-08-06.
- ^ European regulatory status
- ^ Truvia Where - to - buy
External links
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