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Krave (cereal)

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Krave, Chocolate Chocolate. is a chocolate cereal made by Kellogg. It was introduced in the UK in 2010, marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy". The adverts feature the cereal pieces hunting blocks of chocolate.

Varieties

  • Chocolate Hazelnut (red, introduced 2010)
  • Milk Chocolate (purple, introduced 2011)
  • Chocolate Caramel (orange, introduced 2011).
  • Totally Chocolatey (blue, limited edition)
  • White Chocolate Brownie (white, introduced 2012)

In September 2011, Kellogg's started a flavour campaign between the two then-limited edition flavours, Totally Chocolatey and Chocolate Caramel, to decide which of the two flavours was to be a permanent addition to the Krave brand, through voting via the cereal's Facebook page. When the votes were tallied on 31st October, Chocolate Caramel got the most votes and was later made for general release, though Totally Chocolatey was also later re-released for a limited time.

At the beginning of 2012, Kellogg's introduced Krave to the US market in two flavors/varieties:

  • Chocolate (golden brown)
  • Double Chocolate (brown)
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