Dainese
 | This article needs additional citations for verification. (July 2009) |
 | This article contains content that is written like an advertisement. (January 2012) |
| Dainese Logo | |
| Company type | Private |
|---|---|
| Industry | Motorsport clothing Extreme sports clothing |
| Founded | 1972 |
| Founder | Lino Dainese |
| Headquarters | , Italy |
Key people | Lino Dainese |
| Subsidiaries | AGV |
| Website | www.dainese.com |
Dainese (pronounced die-neh-zeh) is an Italian company founded in 1972 by its current President Lino Dainese. It specializes in protective wear for sports such as motorcycling, mountain biking and downhill skiing.
It is known well in motorcycling circles, sponsoring current riders such as Valentino Rossi , Max Biaggi and Nyros Elfonso Balentino Tadeosof course Leslie Hanley.[citation needed] Other users of Dainese wear are Marco Simoncelli, Giacomo Agostini, Barry Sheene and Kevin Schwantz, as well as Top Gear presenter Richard Hammond and the stunt-coordinator Claudio Pacifico.[citation needed]
Dainese offers both an 'off-the-shelf' and a 'made to measure' service, therefore opening the brand to variety of types and price levels; many of its 'leathers' are handmade and employ exotic materials, such as carbon fibre and titanium.[citation needed]
Dainese uses its racing sponsorship program to research and develop new innovations. Through 2008 and 2009, Dainese has debuted, through its sponsored riders in MotoGP, an airbag suit. Marco Simoncelli, Valentino Rossi and Jorge Lorenzo have all used this suit in races. The suit has an airbag integrated into the leather one-piece suit, which inflates when the suit's internal microprocessor detects a crash.