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Sniff Petrol
Founder and OwnerRichard Porter
CategoriesMotoring satire, Motorsport
PublisherOnline
First issueAugust 2001
CountryUnited Kingdom
LanguageEnglish
Websitewww.sniffpetrol.com

Sniff Petrol is an online motoring satire magazine,[1] first published in 2001.[2] Sniff Petrol was originally published bi-weekly, but due to other commitments this was reduced, first to a monthly schedule, and now to a blog format, updated on an ad-hoc basis. It receives over 3,000 hits a day.[3][4][5]

Sniff Petrol's articles comment on motoring and motorsport (especially Formula One) events, both real and fictional, by parodying the styles of presentation and language used in various motoring fields. Most notably, this includes motor manufacturer press releases, but also extends to motoring magazine reviews and the like.

Regular features

Alongside satire directed at motoring and motorsport related news, Sniff Petrol has a number of long-running regular features, most notably including:

  • Carcoat Damphands - A used car columnist who aims to give insider information on buying and selling cars. The writing, although superficially intelligable, uses a large number of fake motor trade colloquialisms and made-up rhyming slang which results in a column of incomprehensible whimsy. Signs off every report with the word "minty".
  • Crazy Dave Coulthard - A parody of the racing driver David Coulthard. This feature started as he began the 2005 Formula One season, was a satirical comparison between the public relations attitude of the McLaren F1 team, who Coulthard had driven for in the 2004 season and the Red Bull team, who he was driving for in 2005.[6]
Crazy Dave writes about Formula 1 using a fake urban slang, possibly in an attempt to be relevant to the Red Bull target market, before switching to conventional English for the closing remark which is used to unashamedly promote a product or television programme with which the real life Coulthard is associated.
  • Not advertisements - Spoof car adverts, usually based on a current campaign but modified for humour. These 'adverts' will generally prey upon the perceived attributes of the owners and drivers of the advertised car. MG Rover was a frequent target of these spoofs until the company's demise in 2005.
  • The Schumachers - A running gag since August 2004,[7] it features a picture of Michael Schumacher appearing to snarl a cruel, topical remark at his brother Ralf Schumacher, based upon the public view that younger brother Ralf was a lesser driver than Michael. The photograph has been Photoshopped several times during the life of this recurring joke to give the Schumacher brothers hats and clothes that reflect their current team or sponsors.[8]
  • Troy Queef - A spoof columnist claimed to be the Executive Associate Editor-At-Large for Dab Of Oppo magazine. Queef uses an over-written, pretentious and self aggrandising style inappropriate for the cheap, slow cars he reviews and signs off each column by claiming that the car in question was "a bitch" which he "spanked". Queef has only driven one car with an engine capacity in excess of 1.8 litres, which he crashed.[9]

Campaigning

Sniff Petrol has run several satirical campaigns since its inception. These have included

  • Car Designer Face Hair Removal - An unusual campaign which offered money to car designers if they shaved off their existing beard or moustache.[10] Met with some success when Peter Stevens, then lead designer at MG Rover, shaved off his moustache in return for a donation to charity.[11]
  • Jordan Sponsorship Offer - A short-lived campaign in which the Jordan F1 team was offered £20 to write Sniff Petrol on the side of their racing car.[12]
  • Moped (& Scooter) Campaign - A campaign which aimed to "rid the world of this sub-250cc menace".[13]
  • Stop The Cock - A long-running campaign which aimed to remove commentator James Allen from the then-current ITV F1 coverage.[14] Sniff Petrol produced Stop The Cock T-shirts to promote the campaign leading to the publication of photographs depicting supporters sporting these shirts whilst standing next to F1 pundit Martin Brundle and ITV F1 anchor man Steve Rider.

Twitter

Sniff Petrol started a Twitter feed in April 2009.[15] It now has over 13,000 followers.[16] The Sniff Petrol Twitter account is used chiefly to give real-time commentary on Formula 1 races and brief comment on motoring news as well as reports of mini-cab journeys undertaken by the author. The Sniff Petrol Twitter feed came 17th in the Humor category at the 2010 Shorty Awards.[17]

Media coverage

Sniff Petrol content has been reproduced on many other websites including US car blog Jalopnik[18] and in other media, including the BBC TV series Top Gear.[19][20]

Sniff Petrol has been mentioned in national newspapers including The Times,[21] the Daily Telegraph[22] and in the Irish Times.[23]

In 2006 a series of Sniff Petrol spoof MG Rover advertisements were turned in to a charity calendar.[24]

References

  1. ^ InterconnectIT (2009) Sniff Petrol Case Study
  2. ^ http://www.sniffpetrol.com/issue001.html
  3. ^ InterconnectIT (2009) Sniff Petrol Case Stud
  4. ^ Alexa (2010) Site Info, sniffpetrol.com
  5. ^ Site Analytics (2010) Site Profile for sniffpetrol.com
  6. ^ http://www.sniffpetrol.com/issue062.html
  7. ^ http://www.sniffpetrol.com/issue053.html
  8. ^ http://www.sniffpetrol.com/latenews0611_02.jpg
  9. ^ http://www.sniffpetrol.com/2009/12/21/troy-tests-7/
  10. ^ http://www.sniffpetrol.com/Offer_CarDes_05.gif
  11. ^ http://www.sniffpetrol.com/Offer_CarDes_04.gif
  12. ^ http://www.sniffpetrol.com/Jordanoffer01.gif
  13. ^ http://www.sniffpetrol.com/Mopedcampaign.jpg
  14. ^ http://www.sniffpetrol.com/AllenCampaign02.gif
  15. ^ http://www.sniffpetrol.com/2009/04/14/571/
  16. ^ Twitter (2010) Sniffpetrol
  17. ^ http://shortyawards.com/category/humor
  18. ^ http://jalopnik.com/#!5739964/the-ferrari-ff-has-a-sad
  19. ^ http://www.sniffpetrol.com/2007/10/08/depressed-hamilton-stops-for-petrol-on-way-home/
  20. ^ Top Gear (2007) BBC, Series 10, Episode 2, News segment, 18m 47s
  21. ^ The Sunday Times, 18 February 2007, 'Mini Cooper S'
  22. ^ http://www.telegraph.co.uk/motoring/2752004/The-20-most-useful-car-websites.html
  23. ^ The Irish Times, Wednesday, 20 October 2004, Motors, 'From Beetle to Roller - an eccentric survey of crap cars'
  24. ^ http://www.carpages.co.uk/mg_rover/mg-rover-charity-calendar-07-01-06.asp
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