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MSLGROUP

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MSLGROUP
Company typea Publicis Groupe company
Industrycommunications, marketing, public relations
FoundedParis (1938)
HeadquartersParis, France
Area served
Worldwide
Key people
Olivier Fleurot, CEO, MSLGROUP
Fabrice Fries, President, MSLGROUP,Anders Kempe, President,MSLGROUP EMEA, Jeremy Sice, CEO MSLGROUP UK, Glenn Osaki, President, MSLGROUP Asia, Renee Wilson, Chief Client Officer, MSLGROUP, Jim Tsokanos, President, MSLGROUP Americas Bob Bejan, CDO, MSLGROUP
Websitewww.mslgroup.com

MSLGROUP

MSLGROUP is a public relations (PR) network of strategic communications companies. MSLGROUP is part of the French multinational Publicis Groupe, the third largest marketing group in the world by revenue (the others being Omnicom Group and WPP plc).

MSLGROUP offers services such as public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing.

It is now the fifth largest PR conglomerate in the world, following Edelman, Weber Shandwick, Fleishman-Hillard and Burson-Marsteller.[1] MSLGROUP has 88 offices in 22 countries, and employs more than 3,700 people (as of november 2012). Its clients include top global brands such as Citibank, Nestle, P&G, Huawei, Microsoft and PayPal.

History

MSLGROUP was formed in 2009, when Publicis Groupe announced it was bringing all its PR and events agencies under one umbrella. At the time, there were two smaller networks – New York headquartered MS&L Worldwide, and Paris headquartered Publicis Consultants Worldwide - and a host of agencies such as PublicisLive (events), Kekst (financial communications), PBJS (experiential) and SAS (corporate branding and design).

Mergers & Acquisitions

  • Within a year of formation, MSLGROUP rose up the charts to rank five in the Holmes Report 250 Global Ranking of PR Firms [1] in financial performance.
  • In October 2010, MSLGROUP acquired 20:20, an Indian public relations firm specializing in technology and social media.[2]
  • Soon after, it acquired Eastwei Relations, which has now been integrated into MSL China.[3]
  • In December 2010, the group acquired Andreoli Brazil.
  • In 2011, MSLGROUP made four acquisitions
    • Taiwan-based Interactive Communications Ltd (ICL),
    • Genedigi Group[4] in China,
    • the technology PR agency Schwartz Communications[5] in USA
    • and Ciszewski, Poland’s largest independent public relations agency.[6]
  • In 2012, it acquired two marketing firms - Kings Harvest which has a presence in China/Hong Kong/ US; and Luminous, in Hong Kong, Singapore and Macau.[7]
Wikimedia Commons has media related to MSLGROUP.

References

  1. ^ a b "Edelman Climbs To Number One In World Rankings". Holmes Report. 5 September 2011. Retrieved 10 February 2012.
  2. ^ "Publicis to buy 20:20 MEDIA, 2020 Social". The Hindu Business Line. 02 October, 2010. Retrieved 10 February 2012. {{cite news}}: Check date values in: |date= (help)
  3. ^ "MSLGroup Merges Eastwei And MSLChina". Holmes Report. 22 November 2011. Retrieved 10 February 2012.
  4. ^ "Agency Report:MSLGROUP". Holmes Report. 20 July 2011. Retrieved 10 February 2012.
  5. ^ "Publicis Groupe S.A. Acquires PR Agency Schwartz Communications". Reuters. 15 September 2011. Retrieved 16 April 2012.
  6. ^ "News From the Advertising Industry". New York Times. 4 December 2011. Retrieved 16 April 2012.
  7. ^ "Publicis Groupe SA Acquires King Harvests and Luminous". Reuters. 8 March 2012. Retrieved 16 April 2012.


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