Double Diamond Burton Pale Ale

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"A Double Diamond works wonders"

Double Diamond Burton Pale Ale is an English pale ale first brewed in 1876 by Samuel Allsopp & Sons. It became one of the highest selling beers in the United Kingdom during the 1950s, and one of the highest selling keg beers during the 1960s and 70s.

History

Double Diamond was developed by the brewer Samuel Allsopp & Sons of Burton upon Trent in 1876 as an India Pale Ale. Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s. Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond. The keg version was launched in the 1960s. During the 1970s it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders".

Carlsberg UK discontinued off trade sales of the brand in April 2003, although it continues as a keg beer. It has been alleged that small scale production of the bottled variant continues as it is Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly. As of 2012 the keg variant is currently known as Double Diamond Pale and is 2.8% ABV. Ind Coope Burton Ale (4.5% ABV) is currently brewed by Carlsberg UK, and is a cask conditioned version of bottled Double Diamond first launched in 1976.