Metro Gold
| Headquarters | New Delhi, Delhi, India, country = India |
|---|---|
| Ownership | |
| Owner | Doordarshan & Nine Network |
Metro Gold, also known as 9 Gold, was a Hindi-language terrestrial television channel in India. The channel was a joint venture of both DD Metro & Nine Gold of Kerry Packer and Vinay Maloo' HFCL - Nine Broadcasting India; hence known as Metro Gold. During its first launch, the channel was more likely known as DD Metro channel's "primetime block" from 7pm - 10pm IST, where it will show its programmes only in the given three-hour span on DD Metro Channel. But when the programmes started becoming popular in the primetime slot, DD Metro tried to set up some realistic terms with Nine Gold, which created disagreement between the companies and led up the channel's closing.[1]
Metro Gold's programming was targeted at family audiences. The programming covered genres including drama, comedy, horror, and live events. Among its most successful programmes to date are Kundali, Kavita, Kabhii Sautan Kabhii Sahelii, and Chonch Ladi Re Chonch.[2]
In addition, India's most popular production house, Balaji Telefilms of Ekta Kapoor launched their early hit shows on Metro Gold. Approximately 7% - 10% of their revenues came out of programmes that they launched on Metro Gold Channel.[3]
After Metro Gold went off-air, it signed a contract with STAR Plus, India's number 1 channel & sold-off all of their shows to the channel. STAR Plus bought the entire Nine Gold's library of programmes after signing the deal, and all of the programmes were re-aired on STAR Plus from the beginning.[4] Besides, all of Metro Gold's programmes now belong to (claim by) STAR Plus and known as theirs rather than DD Metro's, despite the fact they were aired on DD Metro channel. The reason was that HFCL - Nine Gold paid DD Metro 1.21 million rupees for the three hours of air-time on DD Metro. And they had full claim and the right to sell their programmes to anyone, and when they signed a deal with STAR Plus, DD Metro had no "say" in it.[5]
Programmes broadcast by Metro Gold
Note:Following is a list of programmes that were broadcast by Metro Gold Channel at the time it was on-air (now the programmes belong to STAR Plus channel:
- Alag Alag
- Blockbuster
- Chonch Ladi Re Chonch
- Eena Meena Deeka
- Hum Bhi To Hain Tumhare
- Hum Hain Kal Aaj Aur Kal
- Jaaneman Jaaneman
- Jannat
- Kabhii Sautan Kabhii Sahelii
- Kavita
- Kuch Ret Kuch Paani
- Kundali
- Maan
- Madhuri Magic
- Mamla Gadbad Hai
- Meri Mrs. Chanchala
- Mini Superstars
- Mooch Nahi Toh Kuch Nahi
- Mr. Mehmaan
- Nargis
- Patang
- Piyaa Binaa
- Saamne Wali Khidki
- Shaadi No. 1
- Smriti
- Superstars
- The Helen Show
- Tedhe Medhe Sapnay
- Zindagi Milke Bitayenge
References
- ^ "Nine Gold orders shutdown of DD Metro division". Indian Television Dot Com Pvt Ltd. 2001-06-21.
- ^ "DD rewinds to old hit shows on its Metro channel as Nine Gold shuts off". Indian Television Dot Com Pvt Ltd. 2001-11-09.
- ^ "Revenues Mix - Channelwise" (PDF). Balaji Telefilms. 2003.
- ^ "Star India buys Nine Gold content library". Rediff.com. 2003.
- ^ "As DD Metro improves presence, HFCL Nine seeks 10-year deal". Indian Television Dot Com.