Monde Selection
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Monde Selection is an annual non-competitive award open to food and drink products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels, Belgium. Consumer products are tasted and tested in order to grant them a quality label.[1]
The institute also organises the International Wine Contest of Brussels, patronised by the International Organisation of Vine and Wine.
Every year, about 3,000 products from over 80 countries are reviewed.[2]
Monde Selection states that "This bronze, silver, gold or grand gold quality label can be compared to the quality stars of a hotel or those of the Michelin Guide."[3] However, whilst both processes are anonymous, Michelin chooses the hotels and restaurants it reviews and pays for everything. Only products who pay the Euro 1,100 entry fee are reviewed by Monde Selection. Unlike Olympic gold, silver and bronze medals, where only one of each is awarded per event, there are no limits to how many can be awarded in each category.
Eligible products
Products are submitted by all sizes of companies, from small craft manufacturers to large international producers.[4] Products can be registered in the following categories (called Selections): Spirits & Liqueurs, Beers, Waters & Soft Drinks, Food, Diet & Health, and Cosmetics & Toiletries.[1]
Entry fee
For the 2013 selection, the entry fee is 1,100 Euro per product (100 Euro discount for third product onwards in the same category), and samples have to be shipped DDP (Delivered Duty Paid).[5]
Tastings and testings
Producers can register their products from October to January. Testing and tasting sessions take place over a four month period to allow each product to be evaluated carefully.[6] A maximum of 25 products per day are presented to the Jury to encourage accurate analysis.
Each Selection has its own jury that will evaluate each product with up to 20 parameters. For further laboratory tests, Monde Selection cooperates with public and private institutions such as CERIA, BRUCEFO, Institut Meurice and Euroconsultant. Eventually, scores are added up and averaged to a final result corresponding to a label. The final results are communicated in April to the participating manufacturers.[7]
Awards and trophies
All products with a minimum score of 60% receive an award: Bronze for an average between 60% and 69%, Silver for 70%-79%, Gold for 80-89%, Grand Gold for 90-100%. In addition, there are trophies for consecutive years of high quality.[8]
In 2011, 2837 products and 77 countries were presented.[9]
In 2012, 3000 products and 79 countries were presented.[10] 80% of the products presented by Japanese companies received an award.[11]
References
- ^ a b Monde Selection ,2010
- ^ "Monde Selection". Wine-searcher.com. Retrieved 2013-01-12.
- ^ "Monde Selection : Our Mission". Retrieved 2013-01-16.
- ^ Money Control.com ,2007
- ^ Monde Selection - Participation documents 2013 - AL - UK.pdf
- ^ Suntory Holdings Limited ,2007
- ^ "Monde Selection". Monde Selection. Retrieved 2012-07-12.
- ^ N. du Parc Locmaria (2011), Monde Selection: Fifty years in the service of quality products, Seraphine Graphics
- ^ Statistics ,2011
- ^ Statistics ,2012
- ^ Nikkei MJ 2008 November 14th issue.