Moxie (company)
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Moxie is a full-service interactive marketing agency located in Atlanta, GA. In 2006, Moxie was acquired by Zenith Media Services, a Publicis Groupe Company, and the expansion included adding offices in New York and Los Angeles.[1]
Moxie's current clients include Coca-Cola, L'Oreal USA, Verizon Wireless, Cartoon Network, Turner Broadcasting System, Children's Healthcare of Atlanta and 20th Century Fox.[2]
Corporate profile
Founded in 2000, Moxie is headquartered in Atlanta, Ga., with additional offices in New York City and Los Angeles.[3] With more than 300 employees, Moxie’s services include: digital media, media strategy buying/planning, online display advertising, search engine marketing (SEM), word of mouth (WOM) marketing, consumer generated media (CGM), research & analytics, social networking, mobile advertising, podcasts/mobile downloads, Web site design and development, ECRM programs, email marketing, digital signage/interactive merchandising, interactive demos, CD/DVD multi-media production, and video/audio production.[4]
Moxie, aligned with search-marketing shop Performics in January 2010 as part of Publicis Groupes’ efforts to recast its digital offerings.
Moxie's Senior Management Team consists of:
- Suzy Deering, President (Atlanta, LA)
- Lou Rossi, President (NYC)
- Chris Walker, Chief Financial Officer
- Matthew Fleischman, Chief Technology Officer
- Erin Pennington, EVP Media & Analytics
- Anthony Reeves, EVP Creative
- Solange M. Claudio, EVP Client Management
- Jane Matthews, SVP New Business
- Sandra LaBonte, Director HR
Specialization
Moxie’s capabilities include specialization in communications planning, media planning and buying, search marketing, branded entertainment, digital advertising, ECRM, experiential and sponsorship services and campaign management.
Achievements
In May 2009, Moxie received three awards at the Atlanta Interactive Marketing Association’s Awards: Most Effective Use of Video, and Most Effective Search Marketing Campaign categories.
Other recognitions include:
| Award | Project | Giver of Award | Year Won |
|---|---|---|---|
| Silver: Website | Verizon Wireless: GIN | SIAA Awards | 2004 |
| Finalist: Direct Response | Verizon Wireless Acquisition | OMMA | 2004 |
| Bronze: Online Campaign | The Weather Channel | Show South | 2004 |
| Gold: Best of the Best Award | The Weather Channel | Atlanta Interactive Marketing Association | 2005[5] |
| Top 10 Women in Business | Kris Zagoria | Atlanta Business Chronicle | 2005[6] |
| Marketer of the Year | Kris Zagoria | Atlanta Interactive Marketing Association | 2005[7] |
| Big Idea Chair | Yahoo! | 2005 | |
| Gold: Corporate Website | Parisian.com | iNova | 2005 |
| Bronze: Banner Campaign | The HUB Graffiti | iNova | 2005 |
| Rich Media Campaign - Honors | Verizon Wireless: V CAST | iNova | 2005[8] |
| Atlanta's #1 Largest & Fastest Growing Women-Owned Firm | Atlanta Business Chronicle | 2005 | |
| Atlanta's Top Advertising & Marketing Service Firms | Atlanta Business Chronicle | 2005 | |
| Atlanta's #1 Top Web Design, Development & Online Services Companies | Atlanta Business Chronicle | 2006 | |
| MIXX Award - Online Integration (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006 | |
| MIXX Award - Super-Rich Media (Silver) | Interactive Advertising Bureau (IAB) and Adweek Magazine | 2006[9] | |
| Web site Telecommunications (Official Honoree) | Webby Award | 2006[10] | |
| Best of E-commerce/Sales - Gold | Horizon Interactive | 2007[11] | |
| Web site Services (Official Honoree) | Webby Award | 2007[12] | |
| Rich Media Advertising: Business-to-Consumer (Official Honoree) | Webby Award | 2008[13] | |
| Buzz Award | Adweek | 2008[14] | |
| Outstanding Achievement Award | IMA | 2008[15] | |
| Interactive Advertising Competition (IAC) Award for Best Movie Interactive Application | Web Marketing Association | 2008[16] | |
| Silver Award: Interactive | Create Award | 2008[17] | |
| Most Effective Search Marketing Award | Atlanta Interactive Marketing Association (AiMA) | 2009[18] | |
| Most Effective Use of Video Award | Atlanta Interactive Marketing Association (AiMA) | 2009 | |
| Best in Show Award | Atlanta Interactive Marketing Association (AiMA) | 2009[19] | |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2009 | |
| #1 Largest Web Design & development Companies | Atlanta Business Chronicle | 2009 | |
| Finalist for the best Places to Work | Atlanta Business Chronicle | 2009 | |
| The Home Depot Light Bulb Education | OMMA Web Site Excellence Finalist | 2009 | |
| Best in Show Award for Live Positively | W3 | 2009 | |
| Gold Award for Live Positively and Star Trek | W3 | 2009 | |
| Silver Award for Moxie Interactive | W3 | 2009 | |
| Finalist for 20th Century Fox's Avatar Search Campaign | AIMA Awards | 2010 | |
| Finalist for Verizon Wireless Droid Email Campaign | AIMA Awards | 2010 | |
| #1 Largest Marketing Services Agency | Atlanta Business Chronicle | 2010 | |
| Online Advertising Creativity: Member's Choice | Makeup.com | OMMA Awards | 2011[20] |
| Online Advertising Creativity: In-Game Advertising | Verizon Wireless Sponsorship of Alan Wake | OMMA Awards | 2011[21] |
| Micro-Mini Site: Bronze | Verizon "The Lost Elf" Storybook Experience App | Atlanta ADDY Awards | 2012[22] |
| Mobile App: Silver | Verizon "The Lost Elf" Storybook Experience App | Atlanta ADDY Awards | 2012 |
| Interactive Media: Micro/Mini Sites Online: Gold | April Fool's Day: Chewbacca Translator | Atlanta ADDY Awards | 2012 |
| Interior Animated: Bronze | Droid Bionic (Verizon In-store signage) | Atlanta ADDY Awards | 2012 |
| Interactive Media: Banners/Pop-ups/Screensavers | Cartoon Network Level Up Movie Premiere | Atlanta ADDY Awards | 2012 |
| Best of Show: Gold | Cartoon Network Level Up Movie Premiere | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Silver | Verizon 4G Spotlight Video: Coal] | Atlanta ADDY Awards | 2012 |
| Online Campaign: Silver | Verizon 4G Spotlight Video Campaign | Atlanta ADDY Awards | 2012 |
| Interactive Media: Internet Commercials Online: Gold | Verizon 4G Spotlight Video: Weightlifter | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Bronze | Verizon 4G Spotlight Video: Track Meet | Atlanta ADDY Awards | 2012 |
| Internet Commercial: Bronze | Verizon 4G Spotlight Video: Horsey | Atlanta ADDY Awards | 2012 |
| Campaign: Silver | Verizon VMA Sponsorship | Atlanta ADDY Awards | 2012 |
| Microsite: Silver | Verizon VMA Sponsorship Campaign | Atlanta ADDY Awards | 2012 |
References
Notes
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account “ http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ Smart Brief, “Leading Interactive Marketing Agency Recruits Industry Veterans to Manage 20th Century Fox Account” http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=BD2BB2FE-35CF-4CAA-A259-AF53B9F1C229
- ^ The Free Library, “20th Century Fox's The Day the Earth Stood Still Lets the World Decide Who/What Will Be Saved When the Earth Stands Still” http://www.thefreelibrary.com/20th+Century+Fox's+The+Day+the+Earth+Stood+Still+Lets+the+World...-a0188911589
- ^ PR Inside, “Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao” http://www.pr-inside.com/daina-middleton-joins-moxie-interactive-as-r583721.htm
- ^ PRWeb, "Moxie Interactive Wins AiMA’s “Best of the Best” Award For Outstanding Online Creativity" http://www.prweb.com/releases/2005/12/prweb316454.htm
- ^ Atlanta Business Chronicle, “Top 10 Women in Business 2005” http://atlanta.bizjournals.com/atlanta/stories/2005/09/12/smallb2.html
- ^ ZoomInfo, “Kris Zagoria” http://www.zoominfo.com/people/Zagoria_Kris_338186366.aspx
- ^ iNOVA, “2005 Award Category Winners” http://www.astridawards.com/iNova%20pages/Winner%20pages/2005/marketing.htm
- ^ IAB, “IAB AND ADWEEK MAGAZINES ANNOUNCE MIXX AWARD WINNERS” http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/5067
- ^ The Webby Awards, “10th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=63&season=10
- ^ Horizon Interactive, “2007 Winners” http://www.horizoninteractiveawards.com/winners/07/ecommerce.htm
- ^ The Webby Awards, “11th Annual Webby Awards Official Honoree Selections” http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=59&season=11
- ^ The Webby Awards, “12th Annual Webby Award Official Honoree Selection” http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=152&season=12
- ^ AdWeek, “2008 Buzz Award Winners” http://www.adweek.com/aw/content_display/news/e3i72ce5cb5941da1cd4c4357a01742a744
- ^ Interactive Marketing Association, “Award Gallery” http://www.interactivemediaawards.com/winners/winners.asp
- ^ Wild Tangent, “WildTanget receives award for Outstanding Achievement in Online Advertising” about.wildtangent.com/static/u/iac_award.pdf
- ^ LinkedIn, “James Tomasino Profile” http://www.linkedin.com/pub/james-tomasino/2/843/b14
- ^ Atlanta Interactive Marketing Association, “2009 Winners” http://www.aimaawards.com/winners/finalist.php
- ^ Atlanta Interactive Marketing Association, “BETTER THE SECOND TIME AROUND… AIMA HONORS ATLANTA’S BEST ONLINE MARKETING TALENT” http://www.atlantaima.org/index.php/Press/
- ^ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ^ MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011
- ^ Atlanta ADDYs, "2012 ADDY Award Winner" http://www.atlantaaddys.org/addywinners.pdf