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Self-checkout

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NCR Selfserv checkout at an IKEA store.

Self-checkout machines provide a mechanism for customers to pay for purchases from a retailer without direct input to the process by the retailer's staff. They are an alternative to the traditional cashier-staffed checkout.

As of the end of 2008, there were 92,600 self-checkout units worldwide. The number is estimated to reach 430,000 units by 2014.[1]

Description

In self-checkout systems, the customer is permitted to scan the barcodes on their own items, and manually identify items such as fruits and vegetables (usually with a touchscreen display), which are then weighed where applicable, and place the items into a bagging area. The weight observed in the bagging area is verified against previously stored information to ensure that the correct item is bagged, allowing the customer to proceed only if the observed and expected weights match.[2]

Payment on self-checkout machines can be accepted by various methods: card via EFTPOS, debit/credit cards, electronic food assistance cards, cash via coin slot and bank note scanner, and in-store gift cards where applicable. Most coupons also have barcodes and can be scanned the same way that items are scanned although some require attendant entry.

Advantages

The benefit to the customer is in the reduced checkout time because stores are often able to run two to six self-checkout units efficiently where it normally would have had one cashier. Self-checkout may create an illusion of privacy and anonymity, when in fact the self-checkout attendant can track the progress of customers on all machines via a separate terminal known as an attendant station or a remote attendant post.[3]

The benefit to the retailer in providing self-checkout machines is in reduced staffing requirements since one attendant is all that is required to run four to six checkout lanes at one time.[3]

Disadvantages

Self-checkout is vulnerable to some shoplifting techniques. However, in many cases the machine will pick up the attempt to steal or else cause the shopper to alter behavior (e.g., put an item not on the scales but somewhere else where it should not be put and will be noticed by the system supervisor). For example, in 2007, a man was charged with replacing the tag of a plasma TV with a $4.88 DVD, and trying to purchase it through self-checkout.[4]

Alternative system

"Scan It" kiosk at Giant Food store.

An alternative system consists of a portable barcode scanner that is used by the customer to scan and bag items while shopping. When the customer has finished shopping, the scanner is brought to a checkout kiosk, where the information from the barcode scanner is downloaded to the kiosk, usually in conjunction with a customer loyalty card. The customer pays and receives a receipt at the checkout kiosk. The integrity of the system is maintained through the use of random audits or RFID.[5]

Open systems

In 2010, the open-source-self-check project was announced. By using hardware and open source software, this library self-checkout system costs less than one-tenth of the commercial version.[6][7]

A Java based Open Source self check client for libraries, which has been used at the University of Oxford,[8] is also available under a GPL v3 license.[9]

Criticisms

BBC News reported in December 2009 on the rise of self-service tills and how error messages like 'unexpected item in the bagging area' are becoming part of the new shopping experience and even given rise to t-shirts bearing the slogan.[10]

Another increasingly vocal critique of the self-checkout system is that it robs the retailers of another opportunity to interact with their customers.[11]

See also

References

  1. ^ http://www.selfserviceworld.com/article.php?id=22715
  2. ^ Daniella Miletic (April 22, 2008). "A new way to shop — check it out for yourself". Melbourne: The Age. Retrieved 2008-09-02.
  3. ^ a b http://www.fujitsu.com/us/services/retailing/self/
  4. ^ Guy Switches Price Tag On Walmart Plasma TV, Tries To Buy It For $4.88
  5. ^ http://kiosknews.blogspot.com/2008/05/giant-easyshop-gives-self-checkout-new.html
  6. ^ open-source-self-check
  7. ^ Self-Check Kiosk from Scratch: Iowa Librarian's Coding Skills Prove Valuable
  8. ^ Oxford Developments at GAUG 2002 Archived from the original on 24 November 2012
  9. ^ Ceridwen Open Source Self Issue Client
  10. ^ Winterman, Denise (2009-12-09). "The problem with self-service checkouts". BBC News. Retrieved 9 June 2013.
  11. ^ Anand, Anika (07/10/2011). "Major grocer getting rid of self-checkout lanes". NBC News. Retrieved 9 June 2013. {{cite news}}: Check date values in: |date= (help)

Further reading