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Upworthy

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Upworthy
Available inEnglish
Created byEli Pariser and Peter Koechley
URLwww.upworthy.com
CommercialYes
LaunchedMarch 2012; 12 years ago (2012-03)

Upworthy is a liberal website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebook's co-founders, Chris Hughes, was an early investor.[1][2][3] It is dedicated to publicizing progressive narratives.[4]

Upworthy's stated mission is to host the intersection of the "awesome", the "meaningful" and the "visual."[5]

In late 2012, Upworthy announced that it had raised $4 million from New Enterprise Associates and angel investors.[6]

In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time".[7]

References

  1. ^ Carr, David (March 26, 2012), New Site Wants to Make the Serious as Viral as the Shallow, The New York Times, retrieved April 11, 2012
  2. ^ Pilkington, Ed (March 26, 2012), New media gurus launch Upworthy – their 'super-basic' internet start-up, The Guardian, retrieved April 11, 2012
  3. ^ Gannes, Liz (March 26, 2012), Viral With a Purpose? Upworthy Finds Serious Web Content Worth Sharing., AllThingsD, retrieved April 11, 2012
  4. ^ The Rise of the New New Left by Peter Beinart Sep 12, 2013, in The Daily Beast
  5. ^ Pilkington, Ed (March 26, 2012), New media gurus launch Upworthy – their 'super-basic' internet start-up, The Guardian, retrieved April 11, 2012
  6. ^ Gannes, Liz (October 16, 2012), With Six Million Uniques, Upworthy Gets $4M From NEA to Find More Virals That Aren’t Cat Videos, All Things Digital, retrieved February 21, 2013
  7. ^ http://www.fastcompany.com/3012649/how-upworthy-used-emotional-data-to-become-the-fastest-growing-media-site-of-all-time