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Anthony Armstrong Emery

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Anthony Armstrong Emery
Anthony Armstrong Emery
NationalityBritish
Alma materUniversity of Nottingham
Occupation(s)Founder and CEO of EcoHouse Group
SpouseElilde Armstrong Emery

Anthony Armstrong Emery is a British real estate entrepreneur based in Natal, Rio Grande do Norte, Brazil.[1] He is the founder and CEO of EcoHouse Group, a multinational real estate company specialising in the construction of social housing under the Brazilian government's Minha Casa, Minha Vida programme.[2]

In 2012, Armstrong Emery became the first foreign President of a Brazilian football club by taking charge of Alecrim FC.[3]

Early life

Growing up in London, Anthony Armstrong Emery learnt to speak a number of languages at a young age.[1] He would travel to Brazil frequently with his grandfather, who was director of a company that controlled telecommunications in the country.[1]

Armstrong Emery graduated in Law from the University of Nottingham and obtained a master's degree in Fiscal Law from the University of Salamanca, but claims never to have had any interest in entering the legal profession.[1] After completing his master's degree in Spain, he briefly moved to Paraguay due to his 'childish curiosity' brought about from reading spy novels.[3]

Business career

After many years working in the tourism industry in the South of Brazil,[1] Anthony Armstrong Emery returned to Spain where he sold real estate to expats before the start of the property boom.[3]

In 2004, Armstrong Emery left Spain and started land banking in Brazil, and in 2009, after the launch of Minha Casa, Minha Vida, he created EcoHouse Group.[3]

EcoHouse Group

EcoHouse Group is based in Natal and has offices in London, Singapore, Dubai, Sao Paulo and Toronto.[2] It has over 1000 employees and is currently the only UK company authorised to build developments under Minha Casa, Minha Vida.[2]

In November 2013, legal action is being taken by investors in Singapore against the company for failing to return investment money on time. [4]


MAIS RN

In April 2013, Armstrong Emery was invited by the state secretary of development to participate in MAIS RN,[5] a partnership between the Rio Grande do Norte state government and the private sector, which will conduct a full evaluation of the economy, production techniques and infrastructure needs of Rio Grande do Norte.[6]

Sport

Public transports in Monza (Italy), advertised by Armstrong, against racism

Alecrim FC

In 2012, Anthony Armstrong Emery became the owner of Alecrim FC, a football club based in Natal, with refrigeration entrepreneur Washington Fernandes becoming Vice President.[7] His tenure has been most notable for the signing of Stefano Seedorf, cousin of former-Dutch international Clarence Seedorf.[8]

In partnership with local authorities, EcoHouse is constructing a new stadium for Alecrim which will hold 10,500, with the potential to increase the capacity to 25,000.[9] When the stadium is completed at the end of 2013, it will also hold a football academy.[9]

Alecrim FC Rugby

Armstrong Emery also owns Alecrim FC Rugby, which reached the final of the 2012 Brazilian Cup.[10]

A.C. Monza Brianza 1912

In April 2013, it was announced that Armstrong Emery had purchased Italian Lega Pro football club A.C. Monza Brianza.[9][11][12]

Armstrong Emery states that among his aims for Monza are for the club to gain promotion to Serie B within two years and to become an international brand. [13] [14] He was quoted in FourFourTwo as saying: "Monza is not just football - it's Formula One, it's fashion, it's Milan, it's Italy."[15] Udinese and Heerenveen have been cited by Armstrong Emery as examples of clubs with football business models which he would look to emulate.[16]

At Monza, Armstrong Emery is looking to set up a new academy, the Telos academy, which he hopes will give young players the best possible chance of making a career in football. He adds that he feels many football academies discard promising players too early in their careers.[14] [13]

Ronny Markes

Armstrong Emery sponsors Natal-based UFC fighter Ronny Markes.[17]

Community

Varela Santiago Children's Hospital

In December 2012, Armstrong Emery donated R$45,000 to buy twenty new beds for Varela Santiago Children’s Hospital.[18]

References

  1. ^ a b c d e "Anthony Armstrony Emery Brings An English Accent to the Potiguar Economy". Cite error: The named reference "Anthony English Accent" was defined multiple times with different content (see the help page).
  2. ^ a b c "EcoHouse Group: What we do".
  3. ^ a b c d Reece, Alex. "Boomtime in Brazil: How an Englishman is bringing strong returns to South America". Daily Express. Retrieved 14 May 2013.
  4. ^ "EcoHouse frustrations start to surface".
  5. ^ "EcoHouse Group chosen to sit on industry body".
  6. ^ Marques, Ciro. "Governo lança projeto que norteará desenvolvimento econômico no Estado". Portal Noar. Retrieved 13 May 2013.
  7. ^ "Anthony Armstrong Emery succeeds Orlando Caldas as President of Alecrim Football Club".
  8. ^ "Stefano joins Alecrim and cousin Clarence Seedorf in Brazil".
  9. ^ a b c "New Natal football stadium". Cite error: The named reference "New Natal football stadium" was defined multiple times with different content (see the help page).
  10. ^ "Alecrim Rugby Club is Brazil's most improved team".
  11. ^ "Calcio, settimana intensa al Monza Tra il ricorso e l'obiettivo playoff". Il Cittadino di Monza e Brianza.
  12. ^ Bergamin, Luca. "Armstrong Emery: "Il mio Monza stile Chelsea. Cresceremo sino alla A"". La Gazzetta dello Sport. Retrieved 23 May 2013.
  13. ^ a b Goldsmith, Lawrence. "Anthony Armstrong Emery hoping to create AFC Wimbledon community spirit with AC Monza Brianza investment". Daily Mirror. Retrieved 13 January 2014. Cite error: The named reference "Daily Mirror Anthony" was defined multiple times with different content (see the help page).
  14. ^ a b Fordham, Jonny. "Football, fast cars and GRENADES..." The Sun. Retrieved 13 January 2014. Cite error: The named reference "Sun Anthony" was defined multiple times with different content (see the help page).
  15. ^ Welch, Ben (18th). FourFourTwo (October 2013). {{cite journal}}: |access-date= requires |url= (help); Check date values in: |date= and |year= / |date= mismatch (help); Missing or empty |title= (help); Unknown parameter |month= ignored (help)
  16. ^ Doyle, Mark. "'I want to make Monza cool' - Meet the Ferrari-driving English owner transforming Formula One's local club". goal.com. Retrieved 13 January 2014.
  17. ^ "EcoHouse Group Sponsor Brazilian Mixed Martial Artist Ronny Markes".
  18. ^ "Hospital recebe doação para aquisição de camas". Hospital Varela Santiago. Retrieved 13 May 2013.

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