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HitRecord
Company typePrivate
IndustryCreative industry: film, music, publishing
FounderJoseph Gordon-Levitt
Dan Gordon-Levitt
Headquarters
U.S.
OwnerJoseph Gordon-Levitt
Number of employees
8
WebsiteOfficial website

HitRecord (pronounced /ˈhɪt r[invalid input: 'ɨ']ˈkɔːrd/; often stylized as hitREC●rd) is an online collaborative production company founded and owned by actor and director Joseph Gordon-Levitt. The production company uses video, music, literature, photography, performance, spoken word, screenwriting, graphic art, etc. from different artists around the world to make various projects and workings such as short films, books, and DVDs.[1] HitRecord has produced such short films as Morgan M. Morgansen's Date with Destiny and its sequel Morgan and Destiny's Eleventeenth Date: The Zeppelin Zoo.

History

Founder Gordon-Levitt at the 2012 San Diego Comic Con, wearing the HitRecord logo button.

In 2005, actor Joseph Gordon-Levitt started the site with his brother, Dan "Burning Dan", a professional fire dancer, shortly after dropping out of Columbia University in 2004, being almost 4 years finished through a bachelor's degree. In the beginning, it was just a way for them to post videos and get feedback but then they got the idea to link creative people together by starting an open collaborative project. HitRecord became an online community where people can go to submit "hit records" not only for review, but as an invitation to "remix" the record.[2]

Rather than just exhibiting and admiring each others work as isolated individuals, we gather here to work on projects together. Having someone take creative liberty with what I've done, it's just fascinating. It's like, 'Wow they really got it.' Or they didn't get it. You can really tell, based on the art that they make. Much more than what the box office was.

Joseph Gordon-Levitt[2]

In January 2010 at the Sundance Film Festival, HitRecord launched its new website and introduced its new professional production methodology, allowing contributing artists to be paid for their work. He invited audiences to collectively collaborate with him in the filmmaking process, and create, record, and remix each other's art with the goal of creating cohesive short multimedia work that would have a special screening at the end of the Festival.[3] That year, Joseph sent out $50,000 worth of checks to its contributors.[2] The site now hosts nearly 80,000+ members[4] and pulls in about 1,000 videos, songs, text pieces and artworks daily.[5]

The company's logo is the record symbol, which Gordon-Levitt can be seen wearing frequently in interviews, at events and appearances. The actor/founder says "that round REC button became a symbol, a metaphor for taking things into my own hands and doing it."[6]

HitRecord's work was also featured at 2010 SxSW[1] and at the 2012 Sundance Film Festival.[4]

Products

Feature Films

Short Films

HitRECord on TV

HITRECORD ON TV premiered on January 18, 2014, at 10pm on Pivot. It is hosted by Joseph Gordon-Levitt, and the series will feature short films, live conversations and performances.[18]Each episode has a budget of $50,000 and is made up of user contributions.[19]

Books

The Tiny Book of Tiny Stories 2010 was self-published in 2010 by hitrecord.org. Featuring 45 contributors from 2,312 contributions to the Tiny Stories collaboration. This edition of the Tiny Book of Tiny Stories 2010 was sold exclusively via HitRecord's website and carries no ISBN.[20]

The Tiny Book of Tiny Stories: Volume 1 was released on December 6, 2011. Gordon-Levitt, known within the HitRecord community as RegularJOE, directed thousands of collaborators to tell tiny stories through words and art. With the help of the entire creative collective, Gordon-Levitt gathered, edited and curated over 8,500 contributions into this collection of original art from 67 contributors.[5]

Volume 1 will saw its sequels when HitRecord will release The Tiny Book of Tiny Stories: Volume 2 on November 13, 2012 and The Tiny Book of Tiny Stories: Volume 3 in 2013.[5] Volume 2 will feature 62 contributors from some 14,946 contributions.

In May 2012, HitRecord published Little Red Riding Hood Redux, the adaptation of the classic fairy tale with art, essays, and paper doll cut-outs from 66 contributors.

The Tiny Book of Tiny Stories: Volume 1 and the book of RECollection: Volume 1 are both available on iTunes.

Anthology

RECollection: Volume 1 is a collection of a book, a DVD and a CD released on September 20, 2011. It features contributions of 471 collaborators is what and is the very first anthology of HitRecord's work. The book is 64 full-color pages of poetry, prose, paintings, photography, comical curiosities, non-sequiturs, and bed-time stories. While the DVD is a collection of 36 short films created under the direction of Gordon-Levitt (and sometimes starring in). It features short films, animations, music videos, "tiny stories" and records from HitRecord's various live events. The CD is a compilation of 17 collaboratively-made songs sung by Gordon-Levitt on his "pretend" radio show.

CDs

Move on the Sun

Move on the Sun, released September 11, 2012, is a pop, alternative rock music CD.

  1. "Move on the Sun" – 3:41
  2. "Enjoy the Ride" – 3:33
  3. "Downtown 81" – 3:14
  4. "Anicca (Original)" – 2:44
  5. "Electric Loss" – 4:24
  6. "Malibu" – 4:25
  7. "Wolves in the Woods" – 3:57
  8. "Please Hold (Interlude)" – 0:49
  9. "The Good Stay Young (Interlude)" – 0:36
  10. "Diamond in the Rough" – 4:01
  11. "More" – 4:26
  12. "For Mallory" – 3:12
  13. "No Time to Wait" (Anicca Remix) featuring Cibo Matto – 3:09
  14. "The Grind" featuring Nels Cline – 7:08
  15. "Why Am I So Dizzy?" featuring Joseph Gordon-Levitt – 2:24

Total length: 51:43

Fall Formal

Fall Formal (HitRecorderly #3), released April 16, 2013, is a pop, alternative rock music CD.

  1. "Introduction" feat. Kid Koala & Uberband – 2:01
  2. "American Scrimp n Save" feat. Sia & Regular Joe – 3:08
  3. "Nothing Big" feat. Tasha Taylor & Regular Joe – 2:07
  4. "Le Petit Soldat" feat. Evilolive, Themetafictionist & Regular Joe – 2:18
  5. "Act 2 Introduction" feat. Kid Koala & Uberband – 1:31
  6. "I Have No Cats" feat. Regular Joe & the Cats – 2:08
  7. "Soul n Serotonin" feat. Tasha Taylor & Regular Joe – 3:35
  8. "Finale" feat. Regular Joe – 5:37

Total length: 22:25

Employees

As of 2012, there are eight people that make up the team to HitRecord. Joseph Gordon-Levitt takes point as the director and his father, Dennis Levitt is the CFO. Below are the rest of the employees plus their job titles.

Name Position
Jared Geller Producer
Marke Johnson Creative Director
Sean Holland General Manager
Greg Abraham Editor
Matt Conley Community Director
Jordan Fowler Developer

References

  1. ^ a b "hitRECord – About Us". hitRECord.org. Retrieved 28 September 2012.
  2. ^ a b c Stein, Joel (18 September 2011). "Profiling Joseph Gordon-Levitt: The Crowd-Sourced Version". TIME magazine. Retrieved 28 September 2012.
  3. ^ Knegt, Peter (18 November 2009). "Sundance Film Festival Unveils 2010 New Frontier Lineup". Indie Wire. Retrieved 29 September 2012.
  4. ^ a b Labrecque, Jeff (27 January 2012). "Sundance 2012: Joseph Gordon-Levitt talks Sundance, Hit RECord, and being Abe Lincoln's son". Entertainment Weekly. Retrieved 29 September 2012.
  5. ^ a b c Hart, Hugh (Nov 30, 2011). "Inception Star's Crowdsourced HitRecord Website Becomes a Book". LA weekly. Retrieved 28 September 2012.
  6. ^ Sperling, Nicole (29 September 2011). "'50/50's' Joseph Gordon-Levitt is hip to the creative process". Los Angeles Times. Retrieved 28 September 2012.
  7. ^ http://www.hitrecord.org/records/829037
  8. ^ http://www.hitrecord.org/records/1034523
  9. ^ http://www.hitrecord.org/records/655784
  10. ^ http://www.hitrecord.org/records/655115
  11. ^ http://www.hitrecord.org/records/656032
  12. ^ http://www.hitrecord.org/records/905503
  13. ^ http://www.hitrecord.org/records/655076
  14. ^ http://www.hitrecord.org/records/655145
  15. ^ http://www.hitrecord.org/records/979021
  16. ^ http://www.hitrecord.org/records/655204
  17. ^ http://www.hitrecord.org/records/1236887
  18. ^ Weingus, Leigh (27 March 2013). "HitRECord On Pivot: Joseph Gordon-Levitt Launches TV Show". Huffington Post. Retrieved 28 March 2013.
  19. ^ Justin, Neal (January 22, 2014). "With 'HitREcord TV,' Joseph Gordon-Levitt finds a new way to do a variety show". Star Tribune. Retrieved February 20, 2014.
  20. ^ Villarreal, Yvonne (Dec 5, 2011). "Interview: Joseph Gordon-Levitt on 'The Tiny Book of Tiny Stories'". Los Angeles Times. Retrieved 10 January 2014.
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