Mossimo
The Beginnings of Mossimo
Established in 1986 by Mossimo Gianulli, the company started out as a board shorts brand, as its designer sold his brand to retailers along the South Californian coast.
Recent Developments
Recently, the hip company has experienced financial difficulties. However, one major retailer of Mossimo is Target Stores, a very popular department store chain based in Minneapolis, Minnesota. Drawing from many cultural influences, the brand became an interesting blend of street, surf, urban and sport styles. The brand has remained a prominent brand catering to the youth market.
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