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Magento

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Not to be confused with Magenta or Magneto.
Magento
Developer(s)Magento Inc.
Initial release2008 (2008)
Stable release
community edition 1.8.1.0 / professional edition 1.12.0.2 / enterprise edition 1.13 / December 11, 2013 (2013-12-11)
Repository
Written inPHP
Operating systemCross-platform
TypeWebshop, Shopping cart
LicenseOSL Ver. 3 / AFL Ver. 3
Websitemagento.com

Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. It was developed by Varien (now Magento, a division of eBay) with help from the programmers within the open source community but is now owned solely by eBay Inc.

Magento was built using parts of the Zend Framework.[1][2] Magento is a content management system (CMS) based on PHP and MySQL for web hosting service. It provides full support for object-oriented programming and Model-View-Controller (MVC) architecture. Magento also uses the entity-attribute-value (EAV) database model to store data.[3]

In April 2014, W3Techs estimated that Magento was used by 1.0% of all websites.[4] According to the aheadWorks research conducted in April, 2014, Magento share is about 34% among 20 most popular e-commerce platforms.[5]

History

Varien, the company owning Magento, formerly worked with osCommerce. They had originally planned to fork osCommerce but later decided to rewrite it as Bento. Due in part to a naming conflict with FileMaker Inc. who had already trademarked the name Bento, Varien and osCommerce renamed Bento to Magento, a mix of Bento and Mage. The term Mage is said to pay homage to the Mage or Wizard of traditional D&D style role playing games.

Magento officially started development in early 2007.[6] Seven months later, on August 31, 2007, the first public beta version was released.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership[7] share of the company.

As of June 6, 2011 eBay owns 100% of Magento. eBay announced that Magento would join eBay's new X.Commerce initiative.[8] Magento's CEO and co-founder Roy Rubin wrote on the Magento blog stating that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[9]

Yoav Kutner left Magento in April 2012 citing the vision for Magento has changed since the time of acquisition due to high level staff changes.[10]

Overview

Magento provides three distinct platforms, Magento Community Edition, Magento Enterprise Edition, and Magento Go.

Magento Community Edition

Magento Community edition is open-source content-management system so that anyone can modify the core system of Magento. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since 2007 when the first public beta version was released, Community edition has been developed and customized in order to provide a basic eCommerce platform. The latest version is 1.8.1.0 which was released on December 11, 2013.[11]

Magento Enterprise Edition

Magento Enterprise edition is derived from Magento Community edition and has the same core files as Magento Community Edition. Unlike Community Edition, this is not a free solution, but has more features and functionalities. This edition is designed for large sized businesses by providing technical supports. The major assistances are installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise offers hosting. The Magento team develops Enterpeise Edition by cooperating with users and third-parties. The latest version is 1.13.1.0 which was released on November 19, 2013.[12]

Magento Go

Magento Go is a cloud-based eCommerce solution, which also includes all of the features for web hosting. This was launched in February of 2011 in order to support small businesses without installation of software. Magento Go still has many built-in modules and can add Magento extensions for more functionality, but is also the least customizable platform. Unlike Magento Community and Magento Enterprise, Magento Go is hosted by Magento itself so that customers do not need to worry about even hosting web. The latest version is 1.1.2.3 which was released on March 28, 2014.[13]

Magento “Imagine eCommerce” conference

“Imagine eCommerce” is the annual Magento’s eCommerce conference since 2011.[14] The fist event was held in February 2011 in Los Angeles and more than 600 Magento merchants, partners, and developers gathered together for three days. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.[15]

Magento certification

There are three different Magento certifications which aim for proving developers themselves competency in understanding of implementing modules with Magento. Magento Frond End Developer Certification is mainly focused on improving the user interface (UI) of built-in applications. This certification is related with templates, layouts, Javascript, and CSS. Magento Developer certification is geared toward back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.[16]

Magento Eco System

The Magento Community Edition has been downloaded over 4 Million times,[17] giving Magento almost 10% of the eCommerce market share globally.[18] In addition to this over 200,000 Merchants are reported to be using the Magento Platform[19] and have 5,000+ plugins available to extend their eCommerce experience.[20]

See also

References

  1. ^ Varien and the Magento eCommerce Platform framework.zend.com. Retrieved March 13, 2013.
  2. ^ Magento – Blog – Award-winning Tool King website upgrades to Magento Enterprise Edition Platform – eCommerce Software for Growth. Magentocommerce.com (2009-12-04). Retrieved on 2012-07-07.
  3. ^ Magento – Knowledge Base – Magento for Developers: Part 7 – Advanced ORM – Entity Attribute Value – eCommerce Software for Growth. Magentocommerce.com (2009-12-06). Retrieved on 2012-07-07.
  4. ^ Usage statistics and market share of Magento for websites. W3Techs.com. Retrieved on 2014-04-04.
  5. ^ E-commerce Platforms Comparative Study Based on Alexa1Million Top Sites. Blog.aheadworks.com. Retrieved on 2014-04-25.
  6. ^ Interview: Roy Rubin About Magento Open Source eCommerce. ecommerceoptimization.com (July 2007).
  7. ^ eBay Owns 49% Of Magento Inc – Confirmed | Magik. Blog.magikcommerce.com. Retrieved on 2012-07-07.
  8. ^ Magento – Blog – Announcing the Magento Enterprise Edition – eCommerce Software for Growth. Magentocommerce.com (2009-04-15). Retrieved on 2012-07-07.
  9. ^ eBay Acquires Open Source Ecommerce Company Magento. Mashable.com (2011-06-06). Retrieved on 2012-07-07.
  10. ^ Magento Founder Yoav Kutner on His Departure from eBay. C4 Commerce (2012-04-15). Retrieved on 2013-04-08.
  11. ^ Magento Community Edition
  12. ^ Magento Enterprise Edition
  13. ^ Magento Go
  14. ^ Magento imagine Conference in 2011
  15. ^ Magento imagine Conference
  16. ^ Magento Certification
  17. ^ 4 Million Magento Downloads
  18. ^ Magento Market Share reported on BuiltWith.com
  19. ^ Magento Merchants
  20. ^ Magento Connect
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