ScoopWhoop
| Type of business | Private |
|---|---|
Type of site | News & Entertainment |
| Available in | English |
| Founded | 2013 |
| Headquarters | , India |
| Key people | Sattvik Mishra, Rishi Pratim Mukherjee, Sriparna Tikekar, Debarshi Banerjee,Saransh Singh and Suparn Pandey |
| Employees | 80 |
| URL | ScoopWhoop.com |
| Advertising | Native |
| Registration | Optional |
| Current status | Active |
ScoopWhoop is an internet media and news company from India. The company creates and curates India specific stories.[2] The website defines the content it posts as share-worthy, which evokes a response from anyone who watches it. The website initially started as a viral content generating and sharing website but now the company has also begun serving as a news portal and also acts as a channel for sharing and remedying social concerns.[3][4]
History
ScoopWhoop was founded in August 2013 by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey. All of the founders are alumni of Indian Institute of Mass Communication. At the time of starting scoopwhoop Sattvik, Rishi, Saransh and Suparn were colleagues at Webchutney and Sriparna was working at the advertising firm McCann Erickson. Initially, they wanted to continue scoopwhoop as a side project in addition to their day jobs. But after the website's initial success they all left their jobs and began to fully devote their time to scoopwhoop in November 2013.
In March 2015, apart from the 21 million unique views, the site also garnered 45 million page views and has been consistently getting over 1 million social shares monthly across articles. [5]
Content
The website's primary offering is entertaining and viral articles. Quizzes and listicles are also part of the website's regular posts. Travel and sports information also make occasional appearances on the website. Videos, both original and syndicated are posted on the website. The videos created in-house are generally a humorous take on some recent event or are on such a topic which resonates with the Indian youth. News videos and articles are part of the daily postings of the website. The website has recently delved into the market of online television series with its show Baked, which follows the story of three friends studying in Delhi University.[6]
The website also posts sponsored content in addition to the regular editorial content and contributions from its audience.
Funding and Partnership
The company received a funding of Rs. 10 Crore from Bharti Softbank in November 2014 for a stake of 36.5% which valued the company at Rs. 40 crores.[7][8]
ScoopWhoop has executed more than 100 campaigns with various brands in India. Some of the website's brand partners include PepsiCo, Asus and Nestle, and agencies like Mindshare and WATConsult.[9]
Content discovery firm Outbrain has announced scoopwhoop as one its Indian publishing partners[10][11]
The company also runs vagabomb.com and gazabpost.com under the umbrella of ScoopWhoop media.
Criticism
Scoopwhoop has been criticised for being socially insensitive during the Nepal earthquakes. It posted an article titled ‘16 Thoughts That Went Through Everyone's Mind When The Earthquake Happened' which was considered capitalising on human suffering.[12]. However, they later apologized for it and used their news portal to give continuous updates on the earthquake.They also urged their readers to contribute to the Nepal relief fund.[13][14].
References
- ^ "scoopwhoop.com Site Info". Alexa Internet. Retrieved 2015-06-22.
- ^ http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=275830148
- ^ Dutta, Saptarishi. "Five reasons why ScoopWhoop, BuzzFeed's clone in India, has been so successful". http://qz.com/258337/five-reasons-why-scoopwhoop-buzzfeeds-clone-in-india-has-been-so-successful/. Quartz.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ Mitra, Sounak. "Scoopwhoop drives more web traffic than most news sites". http://www.business-standard.com/article/current-affairs/scoopwhoop-a-traffic-driver-ndtv-still-gets-more-hits-on-the-web-114122600121_1.html. Business Standard.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ "Scoopwhoop.Com - Info". http://scoopwhoop.com.hypestat.com/. AdageIndia.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ Jain, Mayank. "Meet the people who want you to shut off your idiot box – and start watching shows online". http://scroll.in/article/728302/meet-the-people-who-want-you-to-shut-off-your-idiot-box-and-start-watching-shows-online. Scroll.in.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ Walia, Shelly. "Now ScoopWhoop wants to become India's Buzzfeed+Vice (+Vox)". http://qz.com/411351/now-scoopwhoop-wants-to-become-indias-buzzfeedvicevox/. Quartz.in.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ Lall, Richa. "ScoopWhoop: A 40cr venture in just 15months!!". myventure.in/scoopwhoop-40cr-venture-just-15months/. myventure.in.
{{cite web}}:|access-date=requires|url=(help); Missing or empty|url=(help) - ^ Sen, Satyajit. "With 21Mn Uniques, Is ScoopWhoop The Most Preferred Native Ad Platform In India?". http://www.adageindia.in/digital/with-21mn-uniques-is-scoopwhoop-the-most-preferred-native-ad-platform-in-india/articleshow/46908373.cms. AdageIndia.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ "Outbrain announces ScoopWhoop, StoryPick and Indian Express as new publishing partners in India". http://www.mumbrella.asia/2015/06/outbrain-announces-scoopwhoop-storypick-and-indian-express-as-new-publishing-partners-in-india/. mumbrrealla.com.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ http://www.medianama.com/2015/06/223-outbrain-renews-partnership-with-network18/
- ^ "Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop". http://www.socialsamosa.com/2015/04/socially-insensitive-lenskart-troika-consulting-scoopwhoop/. SocialSamosa.
{{cite web}}:|access-date=requires|url=(help); External link in|website=|url=(help) - ^ http://www.scoopwhoop.com/inothernews/apology/
- ^ https://www.bitgiving.com/project/index/id/BIT195#contentCntr
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