FADFED
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FADFED is a methodology for public opinion research that combines elements of quantitative and qualitative approaches.[1] Developed in Amman, Jordan, FADFED has been used in the Middle East, Europe, and the United States. [2][3]
FADFED, translated "Speak it Out" or "Let it Out" in Arabic, was introduced by the Leaders of Tomorrow organization in Amman in 2010.[4] FADFED involves placing white sheets of paper in public spaces and inviting individuals to write on these sheets of paper their responses to a given question prompt or prompts. Researchers using FADFED categorize respondents by demographics as suits their research purposes; for instance, by age or gender. A researcher does so by establishing a color coding of markers used at a particular event.[5] Red markers might be given to women, or green markers to those over 65 years old, as an example. FADFED generates both written and oral discussion and debate on subject topics, and thus raises awareness of often controversial or politically sensitive issues.[6]
References
- ^ LoT. "Fadfed Let it Out"'". placesofdiversity.org.
- ^ "Initiative takes political discussions to the street". jordantimes.com.
- ^ "Youth, Gender and Employability in the Mena Region". designlab360.org.
- ^ "FADFED Initiative مبادرة فضفض". FADFED Initiative مبادرة فضفض.
- ^ "FadFed". irckhf.org.
- ^ "Fadfed: Surveying public opinion". 10 Tactics Remixed.
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