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This is an old revision of this page, as edited by Digimox (talk | contribs) at 16:53, 23 March 2016. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

THIS IS is a dance music curation brand.[1][2] It is one of the biggest music curation brands in the UK.[3] The brand releases dance music compilation albums,[4] curates dance music playlists[5][6] and puts on live events.[7][8]

THIS IS manages a series of dynamic playlists on Spotify,[9] Apple Music,[10][11] Deezer[12] YouTube,[13] Vevo,[14] Soundcloud,[15] and other streaming services. As of December 2015 the playlists were generating more than 6 million streams per month.[16] The playlists include THIS IS House,[17][18][19][20][21] THIS IS Dancefloor,[22][23][24][25][26] THIS IS Chill[27][28][29][30][31] and THIS IS Hot Right Now.[32][33][34][35][36] THIS IS House and THIS IS Dancefloor are 2 of the most listened-to playlists in the UK.[37]


Dance music compilations released by the brand include THIS IS Dance 2014 in December 2013,[38][39][40]



THIS IS House in May 2014,[41][42][43]


THIS IS Chill in July 2014, [44][45][46]



House Every Weekend in July 2015,[47][48][49]



And THIS IS Dance 2016 in October 2015[50][51][52]



On 31st October 2015 the brand launched THIS IS Live, a live event at 93 Feet East in London.[53][54]


The event was headlined by drum’n’bass duo SIGMA, and featured DJs David Zowie and Scales.[55][56]


Footage of the whole event was streamed live into the Spotify, a world first, as well as on to YouTube, Facebook and Twitter.[57][58]

  1. ^ "THIS IS About". THIS IS. Retrieved 26 February 2016.
  2. ^ "ISLAND MARKETING DIRECTOR SARAH BOORMAN MOVES TO UMTV". Music Business Worldwide. Retrieved 26 February 2016.
  3. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  4. ^ "THIS IS Albums". THIS IS. Retrieved 26 February 2016.
  5. ^ "THIS IS Playlists". THIS IS. Retrieved 26 February 2016.
  6. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  7. ^ "THIS IS Live". THIS IS. Retrieved 26 February 2016.
  8. ^ "SIGMA TO HEADLINE THIS IS LIVE NEXT WEEK IN LONDON". Mixmag. Retrieved 26 February 2016.
  9. ^ "THIS IS". Spotify. Retrieved 26 February 2016.
  10. ^ "THIS IS". Apple Music. Retrieved 26 February 2016.
  11. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  12. ^ "THIS IS". Deezer. Retrieved 26 February 2016.
  13. ^ "THIS IS Channel". YouTube. Retrieved 26 February 2016.
  14. ^ "THIS IS Vevo Channel". YouTube. Retrieved 26 February 2016.
  15. ^ "THIS IS". Soundcloud. Retrieved 26 February 2016.
  16. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  17. ^ "THIS IS House - The Playlist". THIS IS. Retrieved 23 March 2016.
  18. ^ "PLAYLIST – THIS IS House". Spotify. Retrieved 23 March 2016.
  19. ^ "THIS IS House Playlist by THIS IS". Apple Music. Retrieved 23 March 2016.
  20. ^ "THIS IS House (updated Weekly) by THIS IS". Deezer. Retrieved 23 March 2016.
  21. ^ "THIS IS House". YouTube. Retrieved 23 March 2016.
  22. ^ "THIS IS Dancefloor - The Playlist". THIS IS. Retrieved 23 March 2016.
  23. ^ "PLAYLIST – THIS IS Dancefloor". Spotify. Retrieved 23 March 2016.
  24. ^ "THIS IS Dancefloor Playlist by THIS IS". Apple Music. Retrieved 23 March 2016.
  25. ^ "THIS IS Dancefloor (updated Weekly) by THIS IS". Deezer. Retrieved 23 March 2016.
  26. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  27. ^ "THIS IS Chill - The Playlist". THIS IS. Retrieved 23 March 2016.
  28. ^ "PLAYLIST – THIS IS Chill". Spotify. Retrieved 23 March 2016.
  29. ^ "THIS IS Chill Playlist by THIS IS". Apple Music. Retrieved 23 March 2016.
  30. ^ "THIS IS Chill (updated Weekly) by THIS IS". Deezer. Retrieved 23 March 2016.
  31. ^ "THIS IS Chill". YouTube. Retrieved 23 March 2016.
  32. ^ "THIS IS Hot Right Now - The Playlist". THIS IS. Retrieved 23 March 2016.
  33. ^ "PLAYLIST – THIS IS Hot Right Now". Spotify. Retrieved 23 March 2016.
  34. ^ "THIS IS Hot Right Now Playlist by THIS IS". Apple Music. Retrieved 23 March 2016.
  35. ^ "THIS IS Hot Right Now (updated Weekly) by THIS IS". Deezer. Retrieved 23 March 2016.
  36. ^ "THIS IS Hot Right Now". YouTube. Retrieved 23 March 2016.
  37. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  38. ^ "This Is Dance 2014". THIS IS. Retrieved 23 March 2016.
  39. ^ "This Is Dance 2014 Various Artists". Amazon. Retrieved 23 March 2016.
  40. ^ "This Is Dance 2014 Various Artists". Amazon. Retrieved 23 March 2016.
  41. ^ "THIS IS HOUSE". THIS IS. Retrieved 23 March 2016.
  42. ^ "This Is House Various Artists". Amazon. Retrieved 23 March 2016.
  43. ^ "This Is House Various Artists". Amazon. Retrieved 23 March 2016.
  44. ^ "THIS IS CHILL". THIS IS. Retrieved 23 March 2016.
  45. ^ "This Is Chill Various Artists". Amazon. Retrieved 23 March 2016.
  46. ^ "This Is Chill Various Artists". Amazon. Retrieved 23 March 2016.
  47. ^ "HOUSE EVERY WEEKEND". THIS IS. Retrieved 23 March 2016.
  48. ^ "House Every Weekend Various Artists". Amazon. Retrieved 23 March 2016.
  49. ^ "House Every Weekend Various Artists". Amazon. Retrieved 23 March 2016.
  50. ^ "THIS IS DANCE 2016". THIS IS. Retrieved 23 March 2016.
  51. ^ "This Is Dance 2016 Various Artists". Amazon. Retrieved 23 March 2016.
  52. ^ "This Is Dance 2016 Various Artists". Amazon. Retrieved 23 March 2016.
  53. ^ "THIS IS LIVE". THIS IS. Retrieved 23 March 2016.
  54. ^ "THIS IS LIVE: SIGMA + DAVID ZOWIE". Dice. Retrieved 23 March 2016.
  55. ^ "This IS Live at 93 Feet East". Resident Advisor. Retrieved 23 March 2016.
  56. ^ "THIS IS LIVE". THIS IS. Retrieved 23 March 2016.
  57. ^ "THIS IS DANCE LAUNCH PARTY TO BE STREAMED DIRECTLY INTO SPOTIFY". Music Ally. Retrieved 23 March 2016.
  58. ^ "SIGMA TO HEADLINE THIS IS LIVE NEXT WEEK IN LONDON". Mixmag. Retrieved 23 March 2016.
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