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THIS IS
Product typeDance music curation
CountryUnited Kingdom
Websitewww.thisisofficial.com

THIS IS is a dance music curation brand.[1][2] It is one of the biggest music curation brands in the UK.[3] The brand releases dance music compilation albums, curates dance music playlists[4] and puts on live events.[5] They were the first to stream an event live into Spotify.[6][7]

Playlists

THIS IS manages a series of dynamic playlists on Spotify, Apple Music,[8] Deezer YouTube, Vevo, Soundcloud, and other streaming services. As of December 2015 the playlists were generating more than 6 million streams per month.[9] The playlists include THIS IS House,,[10]< THIS IS Dancefloor,[11] and THIS IS Chill. THIS IS House and THIS IS Dancefloor are two of the most listened-to playlists in the UK.[12]


http://thisisofficial.com/playlist/this-is-house-the-playlist/

Compilation albums

Dance music compilations released by the brand include THIS IS Dance 2014 in December 2013, THIS IS House in May 2014, THIS IS Chill in July 2014, House Every Weekend in July 2015, and THIS IS Dance 2016 in October 2015.

Live events

On 31 October 2015 the brand launched THIS IS Live, a live event at 93 Feet East in London.[13][14] The event was headlined by drum’n’bass duo SIGMA, and featured DJs David Zowie and Scales.[15] Footage of the whole event was streamed live into the Spotify, a world first, as well as on to YouTube, Facebook and Twitter.[16][17]

References

  1. ^ "ISLAND MARKETING DIRECTOR SARAH BOORMAN MOVES TO UMTV". Music Business Worldwide. Retrieved 26 February 2016.
  2. ^ "THIS IS About". THIS IS. Retrieved 24 March 2016.
  3. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  4. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  5. ^ "SIGMA TO HEADLINE THIS IS LIVE NEXT WEEK IN LONDON". Mixmag. Retrieved 26 February 2016.
  6. ^ "THIS IS DANCE LAUNCH PARTY TO BE STREAMED DIRECTLY INTO SPOTIFY". Music Ally. Retrieved 23 March 2016.
  7. ^ "SIGMA TO HEADLINE THIS IS LIVE NEXT WEEK IN LONDON". Mixmag. Retrieved 23 March 2016.
  8. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  9. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  10. ^ "THIS IS House - The Playlist". THIS IS. Retrieved 23 March 2016.
  11. ^ "MAJOR LABEL PLAYLISTING BRANDS BUILDING THEIR PROFILES ON APPLE MUSIC". Music Ally. Retrieved 26 February 2016.
  12. ^ "MUSIC BUSINESS WORLDWIDE YOUNG EXECUTIVE 2015: THE SHORTLIST". Music Business Worldwide. Retrieved 26 February 2016.
  13. ^ "THIS IS LIVE". THIS IS. Retrieved 23 March 2016.
  14. ^ "THIS IS LIVE: SIGMA + DAVID ZOWIE". Dice. Retrieved 23 March 2016.
  15. ^ "This IS Live at 93 Feet East". Resident Advisor. Retrieved 23 March 2016.
  16. ^ "THIS IS DANCE LAUNCH PARTY TO BE STREAMED DIRECTLY INTO SPOTIFY". Music Ally. Retrieved 23 March 2016.
  17. ^ "SIGMA TO HEADLINE THIS IS LIVE NEXT WEEK IN LONDON". Mixmag. Retrieved 23 March 2016.
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