Yuppiechef
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| Company type | E-commerce |
|---|---|
| Industry | Online retailing |
| Founded | 2006 |
| Founder | Andrew Smith, Shane Dryden |
| Headquarters | Cape Town, South Africa |
Area served | South Africa |
Key people | Andrew Smith, Shane Dryden |
Number of employees | 51 - 100 |
| Website | yuppiechef.com |
Yuppiechef.com is an online retailer of kitchen and homeware products founded in 2006 by Andrew Smith and Shane Dryden, [1] in Cape Town, South Africa.
Inception
Originally run from Andrew Smith’s lounge in his home, Yuppiechef.com was one of a few experimental E-Commerce projects initiated by co-founders Andrew Smith and Shane Dryden who were running a web development agency at the time.[2]
Early Notoriety
In 2010, Yuppiechef.com gained significant media attention when they ‘hijacked’ a campaign by retailer Woolworths called ‘Woolies Lovebirds’[3][4][5][6]. Yuppiechef.com took advantage of a misspelling of the campaign URL on Woolworth’s marketing material, registering the URL and posting a cheeky ransom note asking that Woolworths match any donations by Yuppiechef.com’s customers to a local charity they supported at the time.
Funding
The company received an undisclosed amount of funding from international hedge fund managers Tiger Global Management in 2011 and 2013.[7]
Pioneering E-commerce in South Africa
Known for their personalised hand written cards[8] and fanatical customer following[9], Yuppiechef is considered one of the pioneers of eCommerce in South Africa[10], and has independently been awarded the accolade of best eCommerce store in South Africa from 2010 - 2015[11][12][13][14][15][16].
See also
References
- ^ http://archive-za.com/page/1673737/2013-03-20/http://ysa2012.mg.co.za/andrew-smith/
- ^ http://www.moneyweb.co.za/news/tech/what-yuppiechef-can-teach-corporates-about-customer-service-2/
- ^ http://mg.co.za/article/2010-02-05-woolies-campaign-hijacked
- ^ http://www.dailymaverick.co.za/article/2010-02-07-ambush-marketers-hold-woolworths-to-ransom-and-get-some-lovin-in-return#.VRlmcTuUfng
- ^ http://www.adamsadams.com/index.php/media_centre/news/article/woolworths_lovebirds_held_for_ransom/
- ^ http://www.mweb.co.za/Entrepreneur/ViewArticle/tabid/3162/Article/17149/eCommerce-Contenders-The-rise-of-Yuppiechef.aspx
- ^ https://www.crunchbase.com/organization/tiger-global
- ^ http://www.dailymaverick.co.za/article/2011-08-18-yuppiechefs-recipe-for-customer-growth/#.UUlpIVuPgW
- ^ http://ventureburn.com/2013/03/the-yuppiechef-cult-how-a-startup-sparked-a-religion
- ^ http://www.financialmail.co.za/features/2014/09/25/yuppiechef-starting-to-sizzle-nicely
- ^ http://www.howwemadeitinafrica.com/how-south-africas-top-e-commerce-store-wins-customer-loyalty/46735/
- ^ http://www.ecommerceawards.co.za/previous-winners/2010-winners/
- ^ http://www.ecommerceawards.co.za/previous-winners/2011-winners/
- ^ http://www.ecommerceawards.co.za/previous-winners/2012-winners/
- ^ http://www.ecommerceawards.co.za/2013-winners/
- ^ http://www.ecommerceawards.co.za/2014-winners/
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