User:Mananshah15/sandbox

TATA CLiQ

Type of site	Private
Founded	2016
Headquarters	Mumbai
Key people	Ashutosh Pandey, CEO
Industry	Internet
Services	E-commerce (Online shopping)
URL	TATACLiQ.com

TATACLiQ.com is an Indian and e-commerce company, omni- channel marketplace for selling curated brands internet. It is a platform where consumers can order, collect, return and exchange products from anywhere, anytime, either online or at physical partner stores. It is headquartered in Mumbai, Maharashtra. TataCliQ is a subsidary of TATA Group owned 90% by TATA Industries and 10% by Trent, the retail arm and is run by TATA Unistore.

Products & Services

Tata CLiQ works with following channels - Curated marketplace - The company has partnered with a select number of brands across each category, offering curated set of products to choose from

Omnichannel - Through its omnichannel offerings, one can avail of a number of convenient options. A few of the key omni-channel services include:

CLiQ & PIQ - Customers are able to purchase products off the Tata CLiQ website and then pick up their orders from a choice of nearby stores of the brand Return to Store - If a customer wishes to return or exchange an order, they can simply walk into the nearest store of the brand and do so Ship from Store - If an item ordered is available at the nearest store of the brand, it can be directly delivered to the customer

Brand storefronts - Each brand that partners with Tata CLiQ is provided with a dedicated storefront, which mirrors the brand’s unique style and ideologies. The storefront showcases the brand’s hero products and allows customers to view its look-books

Merchant Partnerships

Partnership with Microsoft

Microsoft launched an online store with Tata CLiQ.com The website will sell microsoft products such as tablets, PCs, software and phones including surface pro 4 Tata CLiQ follows a quasi digital model where the products will be delivered from the physical stores of various retail outlets of Tata group like Croma, Titan, Westside etc. .

Partnership with Lava

Lava recently launched the A82 (http://economictimes.indiatimes.com/magazines/panache/lava-launches-a82-3g-smartphone-for-rs-5299/articleshow/52555319.cms )and X46(http://timesofindia.indiatimes.com/tech/mobiles/Lava-X46-smartphone-launched-at-Rs-7999/articleshow/52658724.cms ) smartphones exclusively on TataCLiQ.

Lifestyle Products

Genesis Luxury Fashion signed a partnership with TataCLiQ to retail all the international luxury brands online are through exclusive tie-up (http://economictimes.indiatimes.com/industry/services/retail/tatas-e-commerce-portal-ties-up-with-genesis-for-exclusive-luxury-brands/articleshow/52405353.cms). Genesis Luxury is the Indian marketing and distribution partner for more than 14 luxury and high-fashion brands including Burberry, Jimmy Choo, Giorgio Armani, Emporio Armani, Bottega Veneta, Canali, Paul Smith, Coach and Furla. (http://economictimes.indiatimes.com/industry/services/retail/tata-cliq-ties-up-with-genesis-luxury-to-bring-international-brands-for-online-portal/articleshow/52355053.cms )

Awards

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