Content writing services

Content writing services (also known as online content writing services and content marketing services is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. Content writing aims to provide the "speech" to a website, summarising what the website is about and explaining what the site offers to potential customers.

The availability of the global job market means content writing services vary in the paid-for services on offer. In general, most content writing organizations offer the writing of article copy, blog posts, press releases, web page information, product descriptions and other corporate material. While different pricing scales apply to these categories (depending on the company), most providers charge a fixed "by the word" rate.

History

Adoption of the World Wide Web spread across the globe during the early 1990s. With it came the ability for businesses to represent themselves through a website, enabling visitors to obtain relevant information and engage with their favourite brands. Later came search engines like Yahoo, Google, and Bing. Their goal was to categorize information found on the internet and present it to those who were searching for it. This information, known as web content, became intrinsic to the modern Web in years to come.

The demand made by search engines for credible and well-organized information led to the development of commercial content writing services. Content writers aim to write the company's desired text in a manner that completely aligns with the brand's values, ethos and style.