Ike McFadden
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Ike McFadden (born June 20, 1973) is an American video game producer and former television and film producer and public relations agent. He is best known for his video game work with Hulk Hogan, David Hasselhoff, The Blues Brothers, and James Dean. Together with partners Eric Bischoff and Jason Hervey, he founded the game production company MX Digital.
Founder and director of MX
In 2013, Bischoff-Hervey Entertainment acquired an ownership interest with McFadden in MX Digital, a company that produces and distributes online and mobile games in Europe and North America.[1]
Among the company's first released games were "Hulk Hogan's Hulkamania", which debuted on SkyVegas in November 2012.[2] Their next game, "The Hoff", featuring actor-singer David Hasselhoff, was released widely in Europe in February 2013.[3][4]
In early 2014, McFadden and Bischoff's online-gaming company announced a deal with actor Dan Aykroyd to launch a Blues Brothers online casino game in Europe.[5]. As the online gaming industry grew in Europe and the US, pop-culture content and celebrities with long legacies in TV and film increasingly began migrating to the relatively new gaming medium. "“As the industry has matured it has become more and more like traditional media, you can have a bigger opening weekend [for a game] and then it may drop off faster in terms of performance, so you have a shorter time period to make the money you are going to make,” McFadden noted in an interview with IGaming Intelligence. [6]
In late 2014, Bischoff's MX Digital launched their games on Facebook, under the moniker "MX Casino".[7] Slot-machine-style games playable upon launch as a Facebook app included "socialized" versions of "Hulk Hogan's Hulkamania", as well as a similarly Facebook-friendly version for David Hasslehoff's, "The Hoff". Also debuting in October of that year were a batch of new themed games, this time starring Dennis Rodman, James Dean and Chuck Norris. [8]
References
- ^ http://www.igamingbusiness.com/content/bischoff-hervey-invests-mx-gaming
- ^ http://finance.yahoo.com/news/play-hulkamania-slot-now-sky-163204687.html
- ^ http://www.prowrestling.net/artman/publish/TNA/article10029550.shtml
- ^ "Hasselhoff: 'The Hoff' Brand Dominates My Life". Bloomberg.
- ^ http://www.hollywoodreporter.com/news/mx-digital-partners-blues-brothers-690840
- ^ http://www.gamingintelligence.com/marketing/32323-feature-content-aggregation-platforms-challenge-top-suppliers-dominance
- ^ https://twitter.com/ebischoff/statuses/522187686803959808
- ^ http://www.gamingintelligence.com/social/28412-mx-digital-launches-social-casino-app-on-facebook