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Alejandra Campoverdi

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File:Alejandra Campoverdi, Candidate for U.S. Congress (CA-34), Los Angeles.jpg
Alejandra Campoverdi, candidate for Congress (CA-34).

Alejandra Campoverdi (born September 20, 1979) is a former White House staff member under President Barack Obama, who was the first White House Deputy Director of Hispanic Media in history. She is also a media strategist and women's health advocate. Campoverdi, a member of the Democratic Party, is currently running in a special election for the House seat vacated by the nomination of Rep. Xavier Becerra to serve as Attorney General of California.

Early life and education

Born in Los Angeles County, Campoverdi was raised by a single mother who immigrated to the United States from Mexico, and by her grandmother.[1] Campoverdi's mother initially worked in a factory that manufactured car floor mats before becoming a kindergarten teacher at a school in inner-city Los Angeles.[2][3] Campoverdi attended Saint Monica Catholic High School on financial assistance and with the support of non-profits and pipeline programs, after spending her childhood sharing a cramped apartment with her mother, grandmother, and several aunts and uncles.[4]

She graduated cum laude from the Annenberg School for Communication and Journalism at the University of Southern California before receiving her Master of Public Policy from the Kennedy School of Government at Harvard University.[4] Campoverdi worked as a part-time actress and model during her time at USC to pay for her education.[5]

Career

File:Alejandra Campoverdi at Politicon.jpg
Alejandra Campoverdi and Al Madrigal interview Mexican President Vicente Fox at Politicon.

After working at The California Endowment, a health-focused foundation that expands access to quality and affordable health care to underserved communities in California,[3] and following a two-year Masters program at Harvard's Kennedy School of Government, Campoverdi was hired by then-Senator Barack Obama's presidential campaign, to work in the Chicago headquarters.[3] Campoverdi's focus during the campaign was outreach to various constituent groups, including the Latino community.[6]

File:Alejandra Campoverdi at the White House.jpg
Alejandra Campoverdi speaking with Latina leaders at the White House in 2011.

Following Obama's victory, Campoverdi was appointed to his White House staff as Special Assistant to the White House Deputy Chief of Staff for Policy, before becoming the first ever Deputy Director of Hispanic Media.[7] In the latter role, Campoverdi developed and implemented the White House’s communications strategy directed towards the Hispanic community and briefed President Obama in preparation for interviews with Hispanic media.

Campoverdi was a part of the first White House team in history to focus exclusively on Hispanic media.[2] Campoverdi also worked on White House communications around the Affordable Care Act and its effects on the Latino community.[8] She has remarked that walking her Mexican immigrant mother into the Oval Office to meet the President was a "moment I will never forget."[3]

In 2012, Campoverdi left the White House and joined Univision as Senior Advisor for Innovation and Communications Strategy, where she also worked with the team that launched Fusion.[1] Most recently before announcing her run for Congress, Campoverdi served as Managing Editor of #EmergingUS (a new multimedia venture on race and multiculturalism) and later as Director of Multicultural Content at the Los Angeles Times.[9]

Campoverdi currently serves on the Executive Advisory Board of the Harvard Journal of Hispanic Policy,[10] and is a member of the Pacific Council on International Policy.[11] She is a volunteer teacher for InsideOUT Writers, through which she teaches a weekly creative writing class to incarcerated youth in Los Angeles’ Central Juvenile Hall.[10]

Women's Health Advocacy

File:Alejandra Campoverdi, Candidate for Congress, in Chinatown, Los Angeles.jpg
Alejandra Campoverdi, candidate for Congress (CA-34).

In December 2016, Campoverdi announced that she would seek the nomination of the Democratic Party in the race for the U.S. House of Representatives in California's 34th congressional district,[7] replacing Rep. Xavier Becerra, who has been appointed to succeed Kamala Harris as Attorney General of California.[4]

Campoverdi revealed in a Washington Post article in March 2017 that she had inherited the BRCA2 gene mutation, giving her an 85% risk of developing breast cancer.[1]

She has made the issue of affordable healthcare coverage and protection of the Affordable Care Act, which she helped to pass as a White House aide, a focus of her congressional campaign.[12]

References

  1. ^ a b c Manuel Roig-Franzia (March 7, 2017). "Alejandra Campoverdi is running for Congress. And facing down the threat of cancer". The Washington Post.
  2. ^ a b "Wise Latinas in the White House". LatinoMagazine.com. Fall 2011.
  3. ^ a b c d Kevin Roderick (March 19, 2015). "Former Obama aide named managing editor of LA Times race venture". LAObserved.com.
  4. ^ a b c "SM Native runs for 34th Congressional district". Santa Monica Daily Press. January 4, 2017.
  5. ^ Ashley Parker (April 29, 2010). "All the Obama 20-Somethings". New York Times Magazine.
  6. ^ Campoverdi, Alejandra. "Riordan Fellow Alejandra Campoverdi Recalls the Roots of Her Passion for Public Service". UCLA.edu. UCLA. Retrieved 10 March 2017.
  7. ^ a b Christine Mai-Duc (December 22, 2016). "Former White House aide, also a former L.A. Times employee, joins candidates vying to succeed Xavier Becerra". Los Angeles Times.
  8. ^ Alejandra Campoverdi (March 22, 2012). "The Affordable Care Act and Latinos". WhiteHouse.gov.
  9. ^ "#EmergingUs Headed by Alejandra Campoverdi, Executive Advisory Board Member". HarvardHispanic.org. Harvard Journal of Hispanic Policy. Retrieved 10 March 2017.
  10. ^ a b "Executive Advisory Board, Harvard Journal of Hispanic Policy". HarvardHispanic.org. Harvard Journal of Hispanic Policy. Retrieved 10 March 2017.
  11. ^ "Member Directory, Pacific Council". PacificCouncil.org. Pacific Council on International Policy. Retrieved 10 March 2017.
  12. ^ Liz Plank (March 9, 2017). "A woman running for Congress faces a double mastectomy — and the repeal of the ACA". Vox.
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