Ipsy (company)
Ipsy is an online monthly subscription service that sends its subscribers a glam bag of five selected deluxe sample or full size makeup products, or other beauty related products. These products include cosmetics, perfumes, nail and skin products, or other items.
History
In 2011, Michelle Phan and Marcelo Camberos co-founded Ipsy, originally named "MyGlam." The company launched in September of 2012 under the name "Ipsy."[1] Ipsy's official creators are Christen Dominique, Cydnee Black, Jaleesa Moses, Karen O, LaMadelynn, LustreLux, Lynette Cenée, Gabriel Zamora, and Madison Miller. These creators are all involved in YouTube and social media.[2]
Social Media Involvement
Ipsy uses social media as a platform in a way that is unique to their company. The service was created with a strong foundation in YouTube, and the Ipsy's creators are all beauty vloggers on YouTube. Members are offered certain benefits in return for social media involvement- for instance, rewards points may be given in return for a post on Facebook about that month's Glam Bag. This has earned the company immense success with virtually no advertising outside of social media platforms.
Ipsy Rewards
Subscribers may be rewarded reward points for acts such as reviewing products they received in their Glam Bag, posting promotions on social media, and referring others to the service.
See Also
External Links
References
- ^ Weiss, Geoff. "How Ipsy, Michelle Phan's Million-Member Sampling Service, Is Giving Birchbox a Run for Its Money." enterpreneur.com. Retrieved 30 March 2017.
- ^ "Who are the official ipsy Creators?" ipsy.com. Retrieved 30 March 2017.