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Playrix

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Playrix
Company typeVideo games
IndustryCasual games
Founded2004
HeadquartersDublin, Ireland [1]
Number of employees
1000 (2018)
Websitewww.playrix.com

Playrix is one of the world's top mobile games and PC/Mac games developers,[2] employing more than 1000[3] people across several offices. The company has released four mobile free-to-play games: Township, Fishdom, Gardenscapes, and Homescapes. All of its projects have consistently been among the Top 50 Grossing Apps for iOS and Google Play since their release.[4]

By the end of 2016, the company was among the 20 highest grossing mobile game developers around the world.[5]

In 2016, Facebook named Gardenscapes its game of the year.[6]

In August 2017 Playrix became the highest grossing mobile game developer in Europe,[7] and as of September of the same year, it became the 9th highest on Android[8] and the 10th highest on iOS[9] worldwide. Later that month, the company released[10] their new game: Homescapes, which features Austin, the same main character in Gardenscapes.

In 2018, Playrix became the No. 9 highest grossing game publisher globally on the iOS and Google Play stores.[11]

In 2018 and 2019, Playrix has been creating numerous false adverts for their games, where they show a room or an area in a complete mess and the player has to choose a certain item for certain problems. They would have titles such as "Why is this game so hard?", "95% of people cannot pass" or "Save your garden". The player in the video is shown to be completely incompetent by choosing the wrong items for a certain problem, such as adding gasoline to fire or knocking a sink or a fish tank with a hammer, and they would include the word "fail" in the end of the false gameplay. Many other mobile game developers would later copy this illegal tactic and falsely advertise their games to the public.


List of Games

References

  1. ^ "2019 is the year of performance programmatic buying - are you ready?". pocketgamer.biz. Retrieved 2019-03-13.
  2. ^ "Playrix has become Europe's quiet giant in mobile gaming". venturebeat.com. Retrieved 2016-11-23.
  3. ^ "«Мы хотим построить компанию уровня Activision Blizzard или EA»: интервью с основателями Playrix". dtf.ru. Retrieved 2018-02-14. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  4. ^ "Russia, CIS and Baltic Publishers Outpace the Global Gaming Market". appannie.com. Retrieved 2016-09-29.
  5. ^ "Russia, CIS and Baltic Publishers Outpace the Global Gaming Market". App Annie Content. Retrieved 2017-09-25.
  6. ^ "Game of The Year". Facebook. 21 December 2016.
  7. ^ Михайлова, Лера (2017-10-13). "Российская Playrix возглавила рейтинг европейских издателей игр по объему доходов в августе 2017 года". vc.ru. Retrieved 2017-10-22.
  8. ^ "Playrix заняла 9 место в мире по игровым заработкам с Google Play". app2top.ru (in Russian). Retrieved 2017-09-25.
  9. ^ Верещагин, Андрей (2017-09-13). "App Annie: Tencent стала самой прибыльной игровой компанией в мобильном сегменте в августе 2017 года". DTF. Retrieved 2017-09-25.
  10. ^ "Gardenscapes developer Playrix soft-launches sequel Homescapes". pocketgamer.biz. Retrieved 2017-09-25.
  11. ^ "App Annie's Top 52 Publishers of 2018". appannie.com. Retrieved 2019-02-26.
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