Donald Lehmann
Appearance
This article, Donald Lehmann, has recently been created via the Articles for creation process. Please check to see if the reviewer has accidentally left this template after accepting the draft and take appropriate action as necessary.
Reviewer tools: Inform author |
Donald R. Lehmann | |
---|---|
Born | 1944 |
Academic background | |
Education | Purdue University Union College |
Thesis | Choice Among Similar Alternatives: An Application of a Model of Individual Preference to the Selection of Television Shows by Viewers (1969) |
Doctoral advisor | Frank Bass |
Academic work | |
Discipline | Marketing |
Institutions | Columbia University |
Donald R. Lehmann (1944- )[1] is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association , he is known for his work on choice and decision making, innovation, and new product development.[2][3][4]
He receive his BA from Union College, and his doctorate from Purdue University in 1969 . His doctoral thesis "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers" was written under the supervision of Frank Bass.[5]
He has been author or coauthor of the following books:
- Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. Boston: McGraw-Hill, 1991, 1997, 2009. ISBN 9780071263634
- Translated into Japanese by Takamichi Inoue as マーケティング計画 : 立案手法入門 / Māketingu keikaku: ritsuan shuhō nyūmon. Tōkyō: Bunshindō, 1991. ISBN 9784830940514
- Translated into Chinese as Analysis for marketing planning = 营销策划分析 / Ying xiao ce hua fen xi. Beijing: Beijing da xue chu ban she, 2007.ISBN 9787301112137
- Translated into Spanish as Investigación y análisis de mercado. México: Compañía Editorial Continental, 1998.
- Product Managers Marketing Plan 产品经理的营销计划 /Chan pin jing li de ying xiao ji hua / Product manager's marketing plan / Donald R. Lehmann, Russell S. Winer. Beijing: Yu hang chu ban she, 1999.
- Lehmann, Donald R., and Russell S. Winer. Product management. Maidenhead: McGraw-Hill Education, 2001, 2004. ISBN 9780071238328
- Translated into Chinese as: 产品管理 : 第4版 / Chan pin guan li. Beijing: Beijing da xue chu ban she, 2006.ISBN 9787301096901
- Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. 'Marketing Research. Reading, MA: Addison-Wesley, 1998. ISBN 9780321014160
- Lehmann, Donald R., and Katherine E. Jocz. Reflections on the Futures of Marketing: Practice and Education. Cambridge, MA: Marketing Science Institute, 1997. ISBN 9780965711401
References
- ^ https://viaf.org/viaf/19782543/
- ^ https://www.nytimes.com/2016/11/06/jobs/want-co-workers-to-vote-your-way-then-stop-pestering-them.html
- ^ https://www.sciencedaily.com/releases/2014/04/140415112256.htm
- ^ https://www.cpajournal.com/2017/08/02/marketers-methodologies-valuing-brand-equity/
- ^ Donald R. Lehmann, "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers ".WorldCat item record [1]
Category:Fellows of the American Marketing Association
Category:Living people
Category:Columbia University faculty