Intermix (fashion)
Industry | Clothing Fashion |
---|---|
Founded | 1993 |
Founder | Khajak Keledjian |
Key people | Jyothi Rao (President) |
Owner | Gap Inc. |
Website | https://www.intermixonline.com/ (United States) |
Intermix is a women's fashion brand owned by Gap Inc.. It was founded by Khajak Keledjian in 1993,[1] who later sold the brand to Gap for $130 million.[1] Its president is Jyothi Rao.[2] The brand's aesthetic is elevated, cool, feminine and trend-driven,[2] displaying a mix of designers in 43 boutiques in the US and Canada.[3]
"In an apparel market overripe with choice, Intermix and its cadre of stylists are delivering highly personalized shopping experiences aimed at delighting fashion-forward consumers." https://wwd.com/business-news/business-features/intermix-interview-1202846397/ Intermix focuses on getting the best of the best in fashion. The mission of each store is to find a client connect with a stylist in a way that gives them product knowledge and a greater style guide.
""What will this brand look like in 25 years?" It's a pertinent question almost every designer or figure at the creative helm of a brand asks themselves at some point in their career. Luckily for Intermix, 25 looks damn good." https://www.elle.com/fashion/shopping/a23887794/intermix-25-years-capsule-collection/
In 2018, Intermix celebrated 25 years of success with a special capsule collection of one exclusive items from their top 25 vendors including: Jonathan Simkhai, Veronica Beard, L'agence, Tibi, and more.[citation needed]
References
- ^ a b Nicole Phelps, Intermix Founder Khajak Keledjian Is Bringing His Curatorial, Always Curious Style to a New Endeavor, the Meditation Center Inscape Vogue November 13, 2016
- ^ a b Chantal Fernandez, Intermix Opens Its First Concept Shop Next Door to Meatpacking Boutique fashionista.com Sep 6, 2016
- ^ intermixonline.com ABOUT US