Book (magazine)

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Book: The Magazine for the Reading Life
FrequencyBi-Monthly
First issueOctober/November 1998
Final issueNovember/December 2003
CompanyWest Egg Communications, LLC
CountryUnited States
LanguageEnglish

Book Magazine was an American bi-monthly literary-oriented entertainment and popular culture magazine that was founded in 1998 by Mark Gleason and Jerome Kramer and published by West Egg Communications. In November 2000, bookseller Barnes & Noble invested slightly more than $4.2 million for a 50 percent share in the company,[1] after which the magazine operated as a partnership. Thirty-one issues were published through the end of 2003, when the magazine ceased operations.[2] During the entire run, Gleason served as Book's publisher and president and Kramer as its editor-in-chief.[3]

Founding and Description

Editorial and production offices were originally in Chicago, with business operations running out of Summit, NJ; in 2000, the magazine relocated to Manhattan, after Book forged a strategic partnership with bookseller Barnes & Noble. This partnership established it as a pioneer in the development of partnership circulation programs, and led Book toward a paid circulation in excess of 1 million at the height of the partnership.[4] However, by March, 2003, Book and Barnes & Noble had restructured the partnership to cut costs and integrate the magazine more closely with the chain, according to The New York Times. At that time, the rate base was reduced to 150,000 from 750,000.[1] By the end of 2003, according to an article by Micheal Miner in The Chicago Reader, Kramer and Gleason met with Barnes & Noble's chairman of the board and the chief financial officer and agreed to end the venture.[2]

During its heyday, Kramer described the magazine to MediaBistro as "the Rolling Stone--not the Billboard--of the book industry," saying that most of the magazine's readers are "well-educated, affluent people over the age of 30 who consider books to be an important part of their lives." [3] Senior editor Adam Langer said, "We don't print features about writers simply because they write....They have to be interesting, dynamic people who are as engaging as their work.".[3] Book offered features (such as "Anita Shreve's Secret Passions" and "Hype! Hype! Hype! Wild Publicity Stunts" [1]) news and reviews about books, authors, literacy and aspects of entertainment, politics and popular culture that connected with those areas. Cover subjects included Tom Wolfe, T.C. Boyle, Frank McCourt, Nicole Kidman, J.K. Rowling, Ethan Hawke,[5] Sebastian Junger and Toni Morrison. Book frequently featured "Best" features, such as "The 100 Best Characters in Fiction Since 1900," which ran in the March/April 2002 issue and named Jay Gatsby, from F. Scott Fitzgerald's "The Great Gatsby", as the No. 1 character.;[6] and "20 Books That Changed America,”,[7] which ran in July/August 2003.

Cover subjects

References

  1. ^ a b c Goldstein, Bill (March 17, 2003). "MEDIA; Barnes & Noble and Book Magazine Try a New Tack". The New York Times. Retrieved May 11, 2011.
  2. ^ a b Miner, Michael (November 13, 2003). "Your Opinion or Your Life!/Closed Book/Olympian Task/Kup's Game". Chicago Reader. Retrieved May 11, 2011.
  3. ^ a b c Beland, Nicole (September 19, 2002). "How To Pitch: Book Magazine". Media Bistro. Retrieved May 11, 2001.
  4. ^ http://www.whatsnext.com/content/who-we-are/
  5. ^ Kramer, Jerome (July 2002). "Meet The Writer: Ethan Hawke". Retrieved May 11, 2011. {{cite web}}: Text "Barnes & Noble" ignored (help)
  6. ^ "100 Best Characters in Fiction Since 1900". NPR. Book Magazine. March 2002. Retrieved May 11, 2011.
  7. ^ “20 Books That Changed America,” Book, July—August, 2003, 58—61.

External links