Carla Vernón: Difference between revisions
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==Career== |
==Career== |
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Vernón began her General Mills tenure on the Honey Nut [[Cheerios]] brand and later held an executive role on the [[Yoplait]] brand. In 2015 and 2016, she served as vice president and business director for the snack unit, which included [[Nature Valley]] bars, [[Fiber One]] snacks, [[Larabar]], Fruit Snacks, and [[Cascadian Farm]] bars. In 2017, she became a vice president for the natural and organic growth acceleration unit, before being promoted to president of [[Annie's]] and president of General Mills’ natural & organic operating unit,<ref name=CVDGM/> which includes Cascadian Farm, Immaculate Baking, Muir Glen, EPIC and Annie's Homegrown.<ref name=CVTCoGMNFPaBtCETMBS/> Vernón left General Mills in April 2020.<ref name="CVDGM">{{cite web |author=Ortenberg, Carol |date=April 16, 2020 |title=Carla Vernon Departs General Mills |url=https://www.nosh.com/news/2020/carla-vernon-departs-general-mills/ |accessdate=December 18, 2022 |work=Nosh}}</ref |
Vernón began her General Mills tenure on the Honey Nut [[Cheerios]] brand and later held an executive role on the [[Yoplait]] brand. In 2015 and 2016, she served as vice president and business director for the snack unit, which included [[Nature Valley]] bars, [[Fiber One]] snacks, [[Larabar]], Fruit Snacks, and [[Cascadian Farm]] bars. In 2017, she became a vice president for the natural and organic growth acceleration unit, before being promoted to president of [[Annie's]] and president of General Mills’ natural & organic operating unit,<ref name=CVDGM/> which includes Cascadian Farm, Immaculate Baking, Muir Glen, EPIC and Annie's Homegrown.<ref name=CVTCoGMNFPaBtCETMBS/> Vernón left General Mills in April 2020.<ref name="CVDGM">{{cite web |author=Ortenberg, Carol |date=April 16, 2020 |title=Carla Vernon Departs General Mills |url=https://www.nosh.com/news/2020/carla-vernon-departs-general-mills/ |accessdate=December 18, 2022 |work=Nosh}}</ref> |
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She later became Vice President of Consumables for Amazon where she served as the company's highest ranking woman of color.<ref>{{Cite podcast |url=https://donyaeger.com/corporate-competitor-podcast/episode-10/ |title=Amazon VP of Consumables Carla Vernon asks: Athletes have a warm-up routine, does your corporate team? |website=Corporate Competitor Podcast |publisher=Greatness, Inc |last=Yaeger |first=Don |access-date=19 December 2022}}</ref> In this role, she oversaw the online stores' double-digit revenue growth in the babycare, household products, food, beverages, health and wellness, and beauty categories. In particular, she enfused Amazon's beauty merchandising.<ref name=THCNCVCAOOTOACAUPTC/> Vernón and The Honest Company collaborated in 2021 in making the The Honest Company store on Amazon.com fully digital.<ref name=THCNCVCAOOTOACAUPTC/> At a time when Latinx women only comprised 1.6% of senior executive roles in large companies,<ref>{{cite web|url=https://www.essence.com/news/money-career/carla-vernon-honest-company-ceo/|title=Jessica Alba's 'The Honest Company' Taps Carla Vernón As CEO— One Of The Only Afro-Latinas To Lead A U.S. Publicly Traded Company|accessdate=December 18, 2022|date=December 14, 2022|work=[[Essence (magazine)|Essence]]|author=Browley, Jasmine}}</ref> she accepted the helm of The Honest Company from [[Nick Vlahos]] with the goal of growing the brand by increasing brand awarenenss and availability.<ref name=THCNCVC/> |
She later became Vice President of Consumables for Amazon where she served as the company's highest ranking woman of color.<ref>{{Cite podcast |url=https://donyaeger.com/corporate-competitor-podcast/episode-10/ |title=Amazon VP of Consumables Carla Vernon asks: Athletes have a warm-up routine, does your corporate team? |website=Corporate Competitor Podcast |publisher=Greatness, Inc |last=Yaeger |first=Don |access-date=19 December 2022}}</ref> In this role, she oversaw the online stores' double-digit revenue growth in the babycare, household products, food, beverages, health and wellness, and beauty categories. In particular, she enfused Amazon's beauty merchandising.<ref name=THCNCVCAOOTOACAUPTC/> Vernón and The Honest Company collaborated in 2021 in making the The Honest Company store on Amazon.com fully digital.<ref name=THCNCVCAOOTOACAUPTC/> At a time when Latinx women only comprised 1.6% of senior executive roles in large companies,<ref>{{cite web|url=https://www.essence.com/news/money-career/carla-vernon-honest-company-ceo/|title=Jessica Alba's 'The Honest Company' Taps Carla Vernón As CEO— One Of The Only Afro-Latinas To Lead A U.S. Publicly Traded Company|accessdate=December 18, 2022|date=December 14, 2022|work=[[Essence (magazine)|Essence]]|author=Browley, Jasmine}}</ref> she accepted the helm of The Honest Company from [[Nick Vlahos]] with the goal of growing the brand by increasing brand awarenenss and availability.<ref name=THCNCVC/> |
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Carla Vernón | |
|---|---|
| Education | Princeton University, 1992 AB, McCombs School of Business, 1998 MBA |
| Occupation | businesswoman |
| Years active | 1992–present |
| Spouse |
Jason Bowles (date missing) |
| Children | 2 |
Carla Vernón is an American businessperson who is the incoming CEO of The Honest Company.[1][2] Vernón was previously President of Natural and Organic Foods at General Mills.[3]
Early life and education
Vernón is the daughter of a 1958 immigrant from Panama to the segregated Southern United States in New Orleans, who met her mother at Xavier University. Both parents went on to achieve doctorates while raising Carla and her brother in Western New York. Her mother worked as a high school math and science teacher and her father as a math professor and administrator in the State University of New York system.[3]
After graduating from Princeton University in 1992, Vernón worked for The Nature Conservancy in Chicago for a year, for United States Senator Carol Moseley-Braun for two years,[3] and for City Year for a year before returning to school. From 1996–98, she attended McCombs School of Business at the University of Texas at Austin, where she met her husband Jason Bowles and spent her 1997 summer as an intern at Wegmans Food Markets. Upon graduation she began her career at General Mills in 1998.[4]
Career
Vernón began her General Mills tenure on the Honey Nut Cheerios brand and later held an executive role on the Yoplait brand. In 2015 and 2016, she served as vice president and business director for the snack unit, which included Nature Valley bars, Fiber One snacks, Larabar, Fruit Snacks, and Cascadian Farm bars. In 2017, she became a vice president for the natural and organic growth acceleration unit, before being promoted to president of Annie's and president of General Mills’ natural & organic operating unit,[5] which includes Cascadian Farm, Immaculate Baking, Muir Glen, EPIC and Annie's Homegrown.[3] Vernón left General Mills in April 2020.[5]
She later became Vice President of Consumables for Amazon where she served as the company's highest ranking woman of color.[6] In this role, she oversaw the online stores' double-digit revenue growth in the babycare, household products, food, beverages, health and wellness, and beauty categories. In particular, she enfused Amazon's beauty merchandising.[2] Vernón and The Honest Company collaborated in 2021 in making the The Honest Company store on Amazon.com fully digital.[2] At a time when Latinx women only comprised 1.6% of senior executive roles in large companies,[7] she accepted the helm of The Honest Company from Nick Vlahos with the goal of growing the brand by increasing brand awarenenss and availability.[1]
After becoming the CEO of The Honest Company the primary challenge she was faced with was the company's low share price.[8]
References
- ^ a b Manso, James (December 13, 2022). "The Honest Co. Names Carla Vernón CEO". Women's Wear Daily. Retrieved December 18, 2022.
- ^ a b c "The Honest Company Names Carla Vernón CEO and One of the Only Afro-Latina CEOs At A U.S. Publicly Traded Company". Black Enterprise. December 13, 2022. Retrieved December 18, 2022.
- ^ a b c d Kinonen, Judie (November 6, 2018). "Carla Vernón Takes Charge of General Mills' Natural Foods Portfolio and Boosts the Company's Efforts To Move Beyond Sustainability". McCombs Magazine. Retrieved December 18, 2022.
- ^ Vernon, Carla (May 23, 2017). "Champion of Breakfasts: How Carla Vernon Went from Being Last to Get Promoted to General Mills VP". Working Mother. Archived from the original on October 3, 2017. Retrieved December 18, 2022.
- ^ a b Ortenberg, Carol (April 16, 2020). "Carla Vernon Departs General Mills". Nosh. Retrieved December 18, 2022.
- ^ Yaeger, Don. "Amazon VP of Consumables Carla Vernon asks: Athletes have a warm-up routine, does your corporate team?". Corporate Competitor Podcast (Podcast). Greatness, Inc. Retrieved 19 December 2022.
- ^ Browley, Jasmine (December 14, 2022). "Jessica Alba's 'The Honest Company' Taps Carla Vernón As CEO— One Of The Only Afro-Latinas To Lead A U.S. Publicly Traded Company". Essence. Retrieved December 18, 2022.
- ^ Hinchliffe, Emma; McGlauflin, Paige (December 14, 2022). "Honest Company's new CEO has a plan to boost the brand's $3 share price". fortune.com. Fortune. Retrieved 18 December 2022.