Nature Valley

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Nature valley
Product type Granola bars
Owner General Mills
Country United States
Introduced 1975; 43 years ago (1975)
Tagline The Energy Bar Nature Intended

Nature Valley is a brand of granola bars by General Mills. Its slogan is "The Energy Bar Nature Intended".

They produce a variety of granola bars, cereals and related snacks. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection includes crunchy bars, protein bars, nut and fruit bars, and various nut bars.[1]


Nature Valley came out with its well known granola bar in 1975.[2] The granola bar takes credit for contributing to the movement of snacking. This movement of snacking led to Nature Valley developing more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]


  1. ^ "Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars". Retrieved 2017-05-04. 
  2. ^ "General Mills: Nature Valley". Retrieved 2017-11-08. 
  3. ^ "General Mills 150 - Making Food People Love". General Mills 150. Retrieved 2017-11-08. 

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