Mad Hatter (Melanie Martinez song)

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"Mad Hatter"
Song by Melanie Martinez
from the album Cry Baby
GenreHip hop, electronic rock
Length3:21
LabelAtlantic, Warner/Chappell
Songwriter(s)Melanie Martinez, Jeremy Dussolliet, Tim Sommers
Producer(s)Frequency, Aalias
Music video
"Mad Hatter" on YouTube

"Mad Hatter" is a song by American recording artist Melanie Martinez. It appeared as the closing track on her debut studio album, Cry Baby (2015).

Background and composition

"Mad Hatter is a hip hop song, with elements of electronic rock and indie pop. The song has a length of three minutes and twenty-one seconds[1][2] Lyrically, "Mad Hatter" has been known for lyrics about being crazy is the best, and by also being all about having fun and being whimsical.[3] Some lyrics like "So what if i'm crazy? The best people are" were notified as one of the main lyrics.[4]

Critical reception

Tina Roumeliotis from The Daily Listening, was stating that Melanie doesn't care of how crazy she is and that some of the best people are.[5] Jacqueline Bashaw from ArtMag rated the song a 8/10 where she also said "Of course there’s an Alice in Wonderland-themed song! This song has a solid beat, a nice melody, great sound effects, and clever lyrics. Nicely done."[6] In an interview with Noisey Vice she said that the song is "very lyrical, very hip-hop. I wanted it to be about my transition and Cry Baby’s transition into embracing who we truly are. Crazy people.”[7] In a interview with Artist Direct she also said, "Cry Baby wouldn’t have it any other way. That is who she is and cannot fight it. That’s how I am at this point."[8][9]

Live performances

Martinez has only performed "Mad Hatter" at The Cry Baby Tour. She has sang the song as the last track at certain shows.[10][11]

Music video

Background and reception

A music video for "Mad Hatter" was released September 23, 2017. Jeff Benjamin from FuseTV said that Melanie's adorable twisted character takes an adventure in Alice in Wonderland–esque elixir, where doughnuts can dance and people can be stabbed by stuffed animals and also be melted in seconds. He also said that it's too creepy to be a pop-song video, Until you watch all the other Crybaby visuals.[12]

Sypnosis

Mike Wass from Idolator represents the sypnosis. "The video begins with Melanie taking a magic potion before tumbling down the rabbit hole where she is greeted by terrifying (but also oddly adorable) stuffed animals. She appears to have finally found her tribe, but things take an unfortunate twist, as they so often do in the singer/songwriter’s world, and our heroine is almost ingested by a family of giants. That’s a thumbnail sketch of a beautifully realized video that features animation from Eight VFX and gorgeous vintage costumes designed by, you guessed it, Melanie Martinez."[13]

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[14] Gold 40,000‡
Poland (ZPAV)[15] Gold 25,000‡
United Kingdom (BPI)[16] Silver 200,000‡
United States (RIAA)[17] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ "Cry Baby (Deluxe Edition)". iTunes (US).
  2. ^ "Cry Baby on Google Play". Google Play. Retrieved July 8, 2017.
  3. ^ "Track-by-Track Album Review: Melanie Martinez's 'Cry Baby'". 17 August 2015. Retrieved 17 November 2017.
  4. ^ "A Review Of Melanie Martinez's Album 'Cry Baby'". Odyssey. 3 October 2016. Retrieved 17 November 2017.
  5. ^ "[ALBUM REVIEW] MELANIE MARTINEZ – 'CRY BABY'". The Daily Listening. 14 August 2015. Retrieved 17 November 2017.
  6. ^ "Album Review: Melanie Martinez — 'Cry Baby'". Art Mag. 26 February 2016. Retrieved 17 November 2017. {{cite web}}: hair space character in |title= at position 31 (help)
  7. ^ "Stream Melanie Martinez's Debut LP 'Cry Baby'". Noisey Vice. 19 August 2015. Retrieved 17 November 2017.
  8. ^ "Interview: Melanie Martinez Reveals 'Cry Baby' Secrets". Artist Direct. 30 June 2015. Retrieved 17 November 2017.
  9. ^ "Melanie Martinez – Mad Hatter Lyrics | Genius Lyrics". Genius. 30 June 2015. Retrieved 17 November 2017.
  10. ^ "Melanie Martinez - Mad Hatter Live at (Express LIVE)". YouTube. 20 June 2017. Retrieved 17 November 2017.
  11. ^ "Melanie Martinez - Cry Baby Tour (go90 livestream)". YouTube. 22 October 2016. Retrieved 17 November 2017.
  12. ^ "MELANIE MARTINEZ'S COMPLETES VISUAL ALBUM WITH CREEPY-CUTE 'MAD HATTER' VIDEO: WATCH". FuseTV. 25 September 2017. Retrieved 17 November 2017.
  13. ^ "Melanie Martinez Completes Visual Album With Surreal "Mad Hatter" Video". Idolator. 25 September 2017. Retrieved 17 November 2017.
  14. ^ "Canadian single certifications – Melanie Martinez – Mad Hatter". Music Canada. Retrieved 28 April 2024.
  15. ^ "OLiS - oficjalna lista wyróżnień" (in Polish). Polish Society of the Phonographic Industry. Retrieved 28 April 2024. Click "TYTUŁ" and enter Mad Hatter in the search box.
  16. ^ "British single certifications – Melanie Martinez – Mad Hatter". British Phonographic Industry. Retrieved 28 April 2024.
  17. ^ "American single certifications – Melanie Martinez – Mad Hatter". Recording Industry Association of America. Retrieved April 28, 2024.
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