Salesforce

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Salesforce.com
Company typePublic
IndustryOn-demand software
FoundedCalifornia 1999
HeadquartersSan Francisco, California
Key people
Marc Benioff
RevenueIncreaseUS$309.857 million (2005)
IncreaseUS$20.102 million (2005)
IncreaseUS$29.508 million (2005)
Number of employees
1800+
Websitewww.salesforce.com
Footnotes / references
*Figures as of January 2006.[1]

Salesforce.com (NYSECRM) is an on-demand Customer Relationship Management (CRM) solution vendor. It is often called SFDC.

History

Origins

Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff. In June 2004, the company went public on the New York Stock Exchange. Initial investors in Salesforce.com were Marc Benioff, Larry Ellison, Halsey Minor, Magdelana Yelsil and Igor Siller.

Current status

Salesforce.com is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London, Sydney, and San Mateo, California. Salesforce.com has its services translated into 14 different languages and currently has 38,100 customers and over 900,000 subscribers.[2]

Acquisitions

The following is a complete list of acquisitions by salesforce.com:

  • Sendia[3] (April 2006) for US$15 million in cash[4] – now Force.com Mobile
  • Kieden[5] (August 2006) – now Salesforce for Google AdWords
  • Kenlet[6] (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange[7] and Dell IdeaStorm [8]. Now relaunched as Salesforce Ideas.
  • Koral (March 2007) – now Salesforce Content

Products and Services

AppExchange

Launched in 2005, AppExchange is a way for external developers to create add-on applications that will link into the main Salesforce.com system. Typical applications would include things like email marketing tools, sales analysis tools, and finance tools.[citation needed] Currently there are over 590 applications available.[citation needed] Developers can sell/distribute their applications through the AppExchange website.

The AppExchange platform also allows current Salesforce.com (Enterprise and Unlimited Edition) customers to develop their own in-house applications on top of Salesforce.com's hosted platform.

Applications available via AppExchange include:

Extensibility

Salesforce.com provides various extensibility options.

Customization

A Salesforce.com user can customize their CRM application. In the system, there are "objects," such as "Contacts." Such objects have associated with them standard fields. For example, the object Contacts has fields such as First Name, Last Name, Email, etc. Customization can be done to such objects, by adding user-defined custom fields. [9]

WebServices

In addition to the web interface, Salesforce.com offers a WebServices API that enables integration with other systems.

Other

Other technologies in use at Salesforce.com are Resin Application Server, and the in-house technologies APEX (a java-like programming language and programming platform) and S-controls (Salesforce widgets).

See also

Notes

External links

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