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'''Traffic Power''' was a [[Las Vegas, Nevada|Las Vegas]], [[Nevada]] [[search engine optimization]] company that engaged in [[black hat]] techniques. These [[spamdexing]] practices that violated [[Google]]'s webmaster guidelines. As a result, some Traffic Power clients were banned from Google's [[organic search]] results.
'''Traffic Power''' was a [[Las Vegas, Nevada|Las Vegas]], [[Nevada]] [[search engine optimization]] company that engaged in [[black hat]] techniques. These [[spamdexing]] practices that violated [[Google]]'s webmaster guidelines. As a result, some Traffic Power clients were banned from Google's [[organic search]] results.


According to a [[Wall Street Journal]] profile of the company, [[Traffic Power]] used high-risk techniques and failed to disclose those risks to its clients.<ref>Startup Journal ([[Wall Street Journal]]), [http://www.startupjournal.com/ecommerce/ecommerce/20050923-kesmodel.html 'Optimize' Rankings At Your Own Risk] by David Kesmodel at The Wall Street Journal Online, September 9 2005</ref> [[Wired Magazine|Wired]] reported that Traffic Power sued a blogger, [[Aaron Wall]], for mentioning that they were banned.<ref name="wired09082005">[[Wired Magazine]], [http://www.wired.com/news/culture/0,1284,68799,00.html Legal Showdown in Search Fracas], Sep, 08, 2005, written by Adam L. Penenberg</ref> Google software engineer [[Matt Cutts]] later confirmed that Google did in fact ban Traffic Power and some of its clients.<ref>[[Matt Cutts|Cutts, Matt]], [http://www.mattcutts.com/blog/confirming-a-penalty/ Confirming a penalty], published on 2006-02-02 at [http://www.mattcutts.com/blog/ Matt Cuts Blog]</ref>
According to a [[Wall Street Journal]] profile of the company, [[Traffic Power]] used high-risk techniques and failed to disclose those risks to its clients.<ref>Startup Journal ([[Wall Street Journal]]), [http://www.startupjournal.com/ecommerce/ecommerce/20050923-kesmodel.html 'Optimize' Rankings At Your Own Risk] by David Kesmodel at The Wall Street Journal Online, September 9 2005</ref> [[Wired Magazine|Wired]] reported that Traffic Power sued a blogger, [[Aaron Wall]], for trying to steal former clients by mentioning that they were banned. Wall had previously worked in the cold-call sales dept, upon his release from prison.<ref name="wired09082005">[[Wired Magazine]], [http://www.wired.com/news/culture/0,1284,68799,00.html Legal Showdown in Search Fracas], Sep, 08, 2005, written by Adam L. Penenberg</ref> Google software engineer [[Matt Cutts]] later confirmed that Google did in fact ban Traffic Power and some of its clients.<ref>[[Matt Cutts|Cutts, Matt]], [http://www.mattcutts.com/blog/confirming-a-penalty/ Confirming a penalty], published on 2006-02-02 at [http://www.mattcutts.com/blog/ Matt Cuts Blog]</ref>


==References==
==References==

Revision as of 21:52, 26 July 2007

Traffic Power was a Las Vegas, Nevada search engine optimization company that engaged in black hat techniques. These spamdexing practices that violated Google's webmaster guidelines. As a result, some Traffic Power clients were banned from Google's organic search results.

According to a Wall Street Journal profile of the company, Traffic Power used high-risk techniques and failed to disclose those risks to its clients.[1] Wired reported that Traffic Power sued a blogger, Aaron Wall, for trying to steal former clients by mentioning that they were banned. Wall had previously worked in the cold-call sales dept, upon his release from prison.[2] Google software engineer Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[3]

References

  1. ^ Startup Journal (Wall Street Journal), 'Optimize' Rankings At Your Own Risk by David Kesmodel at The Wall Street Journal Online, September 9 2005
  2. ^ Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
  3. ^ Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cuts Blog