(Not) The Love of My Life
| "(Not) The Love of My Life" | ||||
|---|---|---|---|---|
| Single by Yuna | ||||
| from the album Rouge | ||||
| Released | 22 August 2019 | |||
| Genre | Pop | |||
| Length | 3:37 | |||
| Label | Verve Forecast Records, UMG Recordings | |||
| Songwriter(s) | Yunalis Zarai, Alexandra Govere, Robin Hannibal | |||
| Producer(s) | Robin Hannibal | |||
| Yuna singles chronology | ||||
| ||||
| Music video | ||||
| "(Not) The Love of My Life" on YouTube | ||||
"(Not) The Love of My Life" is a song by Malaysian singer-songwriter Yuna, released as the fourth single from her fourth international album (her seventh overall), Rouge. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August 22, 2019 by Verve Forecast Records.[1][2][3] It samples the 1981 song, "Mensaje De Dios (Message from God)" by jazz pianist Rodney Franklin.[4]
Music video
[edit]""(Not) The Love Of My Life" tells a story of a bride in the midst of getting ready for her wedding but is second guessing her decision to settle down. I went back to Malaysia and wanted to collaborate again with my friend and traditional Indian choreographer Harshini Sukumaran whom I’ve worked with in the "Forevermore" music video.
— Yuna on the making of "(Not) The Love Of My Life"[5]
The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director.[6] In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe.[7] The video also marks Yuna’s second collaboration with Indian traditional choreographer, Harshini Sukumaran after "Forevermore".[8]
Critical reception
[edit]In a retrospective review of Rouge, Skylar de Paul from The Daily Californian said: "(Not) The Love of My Life" continues following Yuna’s emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she’s singing to is not really "the one"".[9] Adriane Pontecorvo from PopMatters described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".[10]
Release history
[edit]| Country | Date | Format | Label |
|---|---|---|---|
| Malaysia | 22 August 2019 | Digital download Digital streaming[11] |
Verve Forecast Records |
References
[edit]- ^ Valerie Yuam (22 August 2019). "Yuna releases captivating music video for '(Not) The Love Of My Life' – watch". BandWagon Asia. Retrieved 23 August 2019.
- ^ Yuna Gives Us Bollywood Glamour In ‘(Not) The Love Of My Life’ Soulbounce (August 22, 2019). Retrieved on August 24, 2019.
- ^ Yuna Tampil Elemen Tradisional India Dalam Video Muzik Terbaru Archived 2019-08-24 at the Wayback Machine Suara TV (23 August 2019). Retrieved on August 24, 2019.
- ^ "Yuna's '(Not) the Love of My Life' sample of Rodney Franklin's 'Mensaje De Dios (Message from God)'". WhoSampled. Retrieved August 19, 2023.
- ^ Derrick Rossignol (22 August 2019). "Yuna Tells The Story Of An Unsure Bride In Her Self-Directed '(Not) The Love Of My Life' Video". UPROXX. Retrieved 24 August 2019.
- ^ Afiq Ariffin (23 August 2019). Yuna pakai persalinan kaum India dalam video muzik terbaharunya Astro Awani. Retrieved on 23 August 2019.
- ^ Shaad D’Souza (August 22, 2019). Watch Yuna's gorgeous, self-directed video for "(Not) The Love of My Life" The Fader. Retrieved on August 23, 2019.
- ^ Kamaruddin Razal (23 August 2019). Cantik! Yuna Sarung Busana Kaum India Dalam Muzik Video Terbaru! Astro Gempak. Retrieved on August 24, 2019.
- ^ Skylar de Paul (19 July 2019). "Yuna's 'Rouge' is sophisticated story of empowerment, reflection, class". The Daily Californian. Retrieved 20 July 2019.
- ^ Adriane Pontecorvo (12 July 2019). "Yuna Embraces Her Global Pop Superstar Status on 'Rouge'". PopMatters. Retrieved 13 July 2019.
- ^ "(Not) The Love of My Life - Single by Yuna". Spotify. 22 August 2019. Retrieved 24 August 2019.