Hit101.3 Sea FM Central Coast
|City||Central Coast, New South Wales|
|Broadcast area||Central Coast, Newcastle, Northern Sydney|
|Slogan||Hits & Old Skool|
|Frequency||101.3 MHz FM|
|Format||Contemporary hit radio|
|Callsign meaning||2 - New South Wales
Central Coast FM
|Affiliations||Today's Hit Network
(via Sea FM)
|Owner||Southern Cross Austereo|
Hit101.3 Sea FM (call sign: 2CFM) is an Australian radio station located on the New South Wales Central Coast, part of Southern Cross Austereo (ASX:SXL). Hit101.3 Sea FM broadcasts from the Central Coast Radio Centre on Henry Parry Drive, in Gosford, along with sister station 2GOFM. The station was first broadcast from studios located in Mann Street, Gosford, where it was known on air as Coast Rock FM.
Hit101.3 Sea FM is the most listened to radio station on the Central Coast and is popular in all time brackets, to ages between 10 and 54. In the 2012 Central Coast radio Survey, Hit101.3 Sea FM was the overall number one radio station on the Central Coast, taking out age categories 10+ through to 54, doing particularly well in the target demographics with 39.4% of 18- to 24-year-olds tuning into Sea FM and doing quite well in the 25- to 39-year-olds range with 26.8% of that age category listening to Sea FM.
Hit101.3 Sea FM play Top 40 music generally from the past two decades. They also showcase popular new music, and get listeners to give feedback via the web promotion 'Rate the Hits'.
The station uses the Radio Computing Services (RCS) NexGen Digital Automation system when on air, complemented by Adobe Audition. Sea FM's three production suites utilize the latest Pro Tools systems, and A-ware Software's MusicMaster v4 is used for Music Scheduling. All songs, commercials and station identification information is played digitally from NexGen, using a high bit-rate proprietary version of the MPEG-1 Audio Layer II codec. Hit 101.3, like most commercial radio stations, only use CD players as a back-up to their Automation System.
Central Coast Radio is also home to Southern Cross Austereo's network music library, a fully cataloged CD library consisting of over 200,000 High Definition music tracks. Research began for the CD library in 2006, gathering the required music from various sources, in preparation for the Network-wide rollout of the NexGen Digital Automation system. All songs for every station in the Southern Cross Austereo regional group originate from this library. The music is usually transferred to all stations overnight via a proprietary data transfer system, originally built into NexGen for the Clear Channel group of stations.
Hit101.3 Sea FM has been on the Central Coast for over 19 years, trading as either 'Sea FM', or formerly 'Coast Rock FM'. 
On December 15 2016 Sea FM Central Coast became known as Hit101.3 Sea FM in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Gold Coast they were able to retain their heritage name for the moment. 
Establishment and ownership
Gosford Communications first submitted an application for a broadcast licence in August 1987. The Australian Broadcasting Tribunal(ABT) granted a commercial FM broadcast licence to Gosford Communications LTD, a wholly owned subsidiary of Country Television Services; a private company owned by Ted and Miriam Rodgers, in August 1988. Within a month of being awarded the broadcast licence, Wesgo Communications PTY LTD (who owned the only other commercial station in the market at the time - AM station 2GO) launched an appeal against the ABT for granting a second commercial licence, and their appeal was upheld. A second appeal was launched by the ABT against the judges decision to uphold Wesgo's appeal. After time in front of the Full Bench of the Federal Court, Gosford Communications were finally given the go-ahead. Initially, Gosford Communications owned 60% of the station, the other 40% was publicly floated; with shares offered to the local community and employees.
Sometime in the early 1990s, Coast Rock FM was purchased by Queensland TV operators, and owners of rival station 2GOFM; The Sunshine Television Network/STQ. In 1995 STQ was purchased by the Seven Network. Due to broadcast regulations at the time, Channel 7 was restricted to owning just one "type" of media outlet in any given area. As the Central Coast is considered part of the Sydney Metropolitan area, controversially, the Central Coast and Sydney's broadcast area overlap quite significantly - this factor forced Channel 7 to divest Coast Rock FM to another operator.
Sea FM LTD purchased Coast Rock FM and 2GO FM from the 7 Network in January 1996. The company changed its name from Sea FM Limited to RG Capital Radio Pty Limited in 1996, due to the acquisition of 2GO FM - future plans would be to change Coast Rock FM to Sea FM, but in order to maintain a point of difference between the new Sea FM and 2GO FM, the parent company's name would have to change.
Later that year, Coast Rock underwent significant changes. In the space of one night, Coast Rock was essentially "switched off" at its Mann Street studios, and moved to join former rival 2GO in their studio complex in Henry Parry Drive. Previous Sea FM Program Director, Allan Cameron, was the last announcer to do a live shift from the old studios in Gosford. A few months later, Coast Rock was re-branded as Sea FM (to match RG Capitals' other radio properties - 90.9 Sea FM (Gold Coast) and 91.9 Sea FM (Sunshine Coast). The first song to be played by the new Sea FM was Things Can Only Get Better (D:Ream song) by D:Ream.
RG Capital Radio PTY LTD was floated on the ASX in October 2000, and subsequently changed its name to RG Capital Radio Limited.
In 2002, RG Capital entered into negotiations to sell 101.3 Sea FM to DMG Radio Australia. The deal would have been a trade-off for the joint acquisition of a new FM broadcast license for the Central Coast, along with the purchase of number of existing radio licenses in regional Victoria. A full agreement could never be reached, however - and this saw the proposed venture fall through by December 2002. DMG eventually went on to successfully bid for the new FM license, thus paving the way for the birth of the Central Coast's third FM commercial radio station, Star 104.5.
In June 2004, Sea FM's parent company, RG Capital Radio LTD was acquired by Macquarie Bank for a reported A$173 m. The newly formed Macquarie Media Group (MMG) then purchased DMG Radio Australia's regional portfolio in September of the same year for A$193 m. Macquarie Regional Radioworks was formed to oversee the radio operations, and maintained a similar management structure to that of RG Capital LTD. November 2006 saw MMG purchase a 13.8 per cent stake in rival radio operator, Southern Cross Broadcasting, which put a number of Australian Television stations under the MMG umbrella. In December 2009, MMG security holders voted in favour of a conversion from a triple-stapled structure to a single ASX-listed company. MMG was renamed Southern Cross Media Group with former RG Capital Radio CEO Rhys Holleran as the Chief Executive Officer.
- "Neilsen Survey #1 2012 Central Coast" (Press release). Retrieved 2012-08-16.
- "Official Web Site". Retrieved 2010-03-02.
- "News Article". Central Coast Star. 22 August 1989.
- "News Article". Central Coast Sun. 23 August 1989.
- "Country Television Services Limited". Delisted.com.au. Retrieved 2010-03-02.
- Sea FM Ltd(RG Capital AU) acquires Coast Rock FM,2GO FM(Seven Ne) from Seven Group Holdings Ltd (1996/07/10) - Thomson Financial Mergers & Acquisitions - AlacraStore.com Sea FM LTd., RG Capital Australia, acquires Coast Rock RM 2GO, FM Seven from Seven Network
-  Regional Radio Submission-Source-Government of Australia
- AsiaPulse News, 17 December 2002
- DMG Financial Announcement
- Macquarie pays $194m in radio deal -
- Macquarie Media takes stake in Southern Cross -
- Macquarie Media Group Announcement -
-  Sea FM Official Website
-  Sea FM Twitter
- 101.3 SeaFM - Radio Station - Gosford, Australia | Facebook Sea FM Facebook Page