Hit90.9 Gold Coast
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|City||Gold Coast, Queensland|
|Broadcast area||Gold Coast RA1 ()|
|Slogan||Hits & Old Skool|
|Frequency||90.9 MHz FM|
|First air date||19 March 1989|
|Format||Top 40 (CHR)|
|Owner||Southern Cross Austereo |
(Sea FM Gold Coast Pty Ltd)
|Website||Hit90.9 Gold Coast|
Hit 90.9 FM Gold Coast (call sign: 4SEA) is a radio station on the Gold Coast, Queensland, Australia. It is part of Southern Cross Austereo's Hit Network, and is also the network hub for the regional Hit Stream, broadcasting shows at times from 9am - 12am across the Hit Networks across Australia.
The Sea FM brand name and original logo was created by Gold Coast Broadcasters Pty Ltd for just the one station - 90.9 Sea FM - after the Gold Coast was granted a new commercial FM licence. 90.9 Sea FM began broadcasting in 1989 with programming consulted by Austereo. The original Sea FM on-air line-up was a strong team of experienced Announcers, many having made their name previously in Metropolitan radio including - Craig Bruce (FOX FM) & Sammy Power, Ian 'Lofty' Fulton (4IP), Grahame "Durry" Rodgers (2SM & 2NX), Sue Moses (2MMM & Channel 10), Gregg Easton (2UW & 4BK), Joe Miller (3XY & EON FM), Dean Miller and Simon Franks.
In November 2011, controversy erupted after rumours surfaced that popular long-term breakfast co-host, Moyra Major, was to be replaced by entertainer Charli Robinson, after Robinson had filled in for six weeks while Major was on maternity leave. It was reported that Major had been replaced due to a significant increase in ratings for the breakfast show during Robinson's stint as co-host. Robinson and her co-host Paul Gale were replaced by Heather Maltman, Dan Anstey and Ben Hannant on 5 December 2016.
On 15 December 2016 Sea FM Gold Coast became known as Hit 90.9 Sea FM in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Central Coast they were able to retain their heritage name for the moment.
On 3 July 2018 Sea FM Gold Coast had Dropped the word "Hit" Out of its station name "Hit 90.9 Sea FM", Reverting to its original name "90.9 Sea FM", as well as its sister station 101.3 Sea FM on the Central Coast of New South Wales.
On 12 July 2019, SCA’s Hit Network announced the Gold Coast’s Sea FM would rebrand becoming Hit90.9 from 29 July 2019. 
The rebrand comes with a new Breakfast show as well, as Lise Carlaw and Sarah Wills of Those Two Girls join current hosts Dan Anstey and Ben Hannant.
Those Two Girls previously hosted a national early mornings show across the Hit Network.
- "Commercial Radio Broadcasting Licences" (PDF). Archived from the original (PDF) on 3 March 2016. Retrieved 15 July 2015.
- HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
- Meers, Daniel; Jones, Katrina (19 November 2011). "Moyra axed from Sea FM breakfasts". goldcoast.com.au. Archived from the original on 12 November 2011. Retrieved 28 July 2018.
- "Meet Sea FM's new brekkie crew". 21 November 2016. Retrieved 28 April 2017.