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Rainbow USA, Inc.
Industry Apparel, retail
Founded 1935
Headquarters Brooklyn, New York
Website www.579.com/intro/index.html

5.7.9 is a low to mid-end fashion retailer similar to Rue21 and Forever 21, commonly found in malls throughout the continental United States and Puerto Rico, and formerly Hawaii.[1] The chain offers mid to low-priced fashions for young teens and young women between 13 to 22 years of age.[2]


In 1935 Rainbow Shops was founded in New York City. With a vision of becoming a neighborhood boutique, Rainbow grew to over 300 stores by 1999. Today, along with sister brands 5-7-9 and Marianne, they have over 1,000 locations within 37 states, Puerto Rico and the U.S. Virgin Islands and are one of the fastest-growing junior retailers in the U.S.

Rainbow is headquartered in Brooklyn, New York [3]


  1. ^ Tang, Heather. "Ailing Windward Mall seeks Hollywood Ending." Pacific Business News. American City Business Journals, 12 Dec 1999. Web. 9 Sep 2013. <http://www.bizjournals.com/pacific/stories/1999/12/13/story3.html?page=all>.
  2. ^ http://www.579.com/aboutus/index.html
  3. ^ http://www.rainbowshopsonline.com/about/