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KWRU

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KWRU
Broadcast areaFresno area
Frequency1300 kHz
BrandingPunjabi Radio USA
Programming
Language(s)Punjabi
FormatPunjabi language
Ownership
Owner
  • Punjabi American Media, LLC
  • (Punjabi American Media LLC)
KIID KOBO KLHC
History
First air date
October 1947
Former call signs
KYNO
Technical information
Facility ID65774
ClassB
ERP5,000 watts Day
1,000 watts Night
Transmitter coordinates
36°46′14″N 119°45′0″W / 36.77056°N 119.75000°W / 36.77056; -119.75000
Translator(s)K283CY (104.5 MHz, Fresno)
Links
WebcastListen Live
Websitewww.punjabiradiousa.com

KWRU (1300 kHz) is a commercial AM radio station in Fresno, California. The station broadcasts a Punjabi language radio format of music, news and talk. It is owned by Punjabi American Media LLC. Most California Sikhs /Punjabi live in the north and Central Valley, where they've had a presence for more than 100 years. "Central California is probably the most densely populated Sikh/Punjabi community. KWRU carries the Punjabi Radio USA network, based in San Jose, California and heard in about a dozen West Coast cities.

History

The station first signed on in October 1947. Through the 1960s and 70s, it was KYNO, a popular Top 40 outlet, owned by Gene Chenault and programmed by Bill Drake, pioneers in the "Boss Radio" sound that sparked Top 40 stations in Los Angeles, San Francisco, San Diego and other cities.

In 1980 the station was sold to Spanish Catholic Radio of Fresno, offering Spanish-language religious programming.

KWRU formerly aired programming from Radio Vida Abundante, a Spanish-language Evangelical Christian network.[1] The station was owned by Multicultural Radio Broadcasting Licensee, LLC.[2] Multicultural Broadcasting, owned by Arthur Liu of New York City, sold the station to Punjabi American Media in September 2016.

References

  1. ^ "Station Information Profile". Arbitron. Spring 2010. Archived from the original on 2010-03-01. Retrieved 2010-07-19.
  2. ^ "KWRU Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-07-19.