SharkNinja
SharkNinja (officially, SharkNinja Operating LLC) is a US designer, marketer and distributor of home devices and appliances.[1][2] It is based in Needham, Massachusetts,[1][2] near Boston. The company's name is formed by combining its two primary brands: Shark, which mainly produces vacuum cleaners and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.[3]
| SharkNinja | |
| Formerly | Euro-Pro Operating LLC (1993-2015) |
| Company type | Private |
| Industry | Appliances |
| Founded | 1993 |
| Headquarters | Needham, Massachusetts |
| Brands | Shark Ninja |
History and description
Formerly established as Euro Pro Operating LLC in 1993, the company changed its name in 2015 to capitalize on its brand names' prominence and popularity.[4] As of 2020[update], it has offices in ten countries and possesses over 550 patents, selling over 150 products.[5] The company was acquired by CDH Private Equity in 2017 from Weston Presidio and American Capital.[2]
Products
Shark
- Steam irons
- Steam mops
- Vacuum cleaners
- Handheld vacuums
- Robot vacuums
- Stick vacuums (corded and cordless)
- Upright vacuums
Ninja
- Air fryer
- Blenders
- Coffee and tea makers
- Food processors
- Multicookers
- Toaster oven/air fryer
Competition
In the United States, SharkNinja's vacuum competitors include TTI Floor Care North America (Hoover, Dirt Devil, Oreck, and Vax), Kirby, Rexair, Eureka, Dyson, Electrolux, iRobot, and Bissell. SharkNinja's kitchen appliances competitors include Sunbeam Products, Oster, Hamilton Beach, Cuisinart and Waring.
References
- ^ a b "SharkNinja". Bloomberg.com. Retrieved July 10, 2020.
- ^ a b c "CDH Private Equity Acquires SharkNinja Operating". mergr.com. Mergr. 2017. Retrieved July 10, 2020.
- ^ "Ninja". NinjaKitchen.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
- ^ "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Retrieved July 10, 2020 – via PRNewswire.com.
- ^ "Our company". SharkNinja.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
External links
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