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Femi Emiola

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Femi Emiola
Emiola at the iflookscouldkill.com launch party
Born
OccupationActress
Websitehttp://www.femiemiola.com

Femi Emiola is an American actress. She is best known for her roles in the TV series Wicked Wicked Games and in the web series If Looks Could Kill. Her first name is a Yoruba word[1] pronounced "F-eh-mi" meaning "love me" or "marry me".

Biography

Early life

Emiola was born in Iowa City, Iowa, to a Filipina mother and a Nigerian father, then both PhD candidates at the University of Iowa. She lived her early life in the Philippines and in Nigeria before returning to the United States as a teenager. In Nigeria, she was educated at the Federal Government Colleges and the International School Ibadan.[2] Both her parents are chemists.[3]

She trained in theatre arts at Iowa State University and studied in New York City with the director and acting teacher, Wynn Handman, a former colleague of Sanford Meisner and the artistic director/co-founder of The American Place Theatre.[3]

Career

Emiola made her film debut in an award-winning short film The Living Silence. Her performance heled the filmmaker, Tanya Steele, to win a Directors Guild East Coast Student Filmmaker Award.[4][5]

Between 2006 and 2007, Emiola played Lani Walker, the assistant to the vindictive and psychotic Blythe Hunter portrayed by Tatum O'Neal in the My Network TV telenovela Wicked Wicked Games, which was premiered on December 6, 2006, and shown to completion (65 episodes) in March 2007.[6]

Emiola appeared on the television shows ER, Ghost Whisperer, Scrubs, Las Vegas, The New Adventures of Old Christine, Tyler Perry's House of Payne and The Practice.[7]

In 2000, Emiola posed for the artist Meredith Bergmann. Emiola's profile became the foundation for Bergmann's Phillis Wheatley, which was part of the Boston Women's Memorial, unveiled in 2003 on Commonwealth Avenue Mall in Boston. The sculpture includes Lucy Stone and Abigail Adams, is crafted from bronze and granite, and is Bergmann's largest public commission.

In June 2008, Emiola became the face of a marketing campaign for the Toyota Camry.[4][8] The campaign was launched on June 9, 2008, and targeted affluent African-American women aged 25 to 40. There were no television commercials; instead Toyota created an interactive website, Iflookscouldkill.com, which included a video series and an online game. The online campaign was supported by billboards and radio advertisements with Emiola's voice prompting listeners to to the website.[9] The $5 million campaign centered on the website and a six-episode video series, promoted as "where espionage and high fashion collide". The target audience for the campaign was African-American women with an annual income of $70,000 and up.[9] Emiola starred as Bianca Turner, a fashion designer and owner of a Toyota Camry who becomes unwittingly involved in an espionage plot. Viewers could navigate within scenes and play along, picking up clues to assist Bianca as she tries to solve the mystery. Print and online advertisements on BET.com and Essence.com also supported the campaign which ran from June 9 to 27, 2008. The game and the site were developed by 42 Entertainment in Pasadena, California. Burrell Communications, Chicago, is Camry's agency.[9]

Filmography

Year Film/TV/Show Character
2003 The Living Silence Lemon
2004 Las Vegas (TV) Young Woman
Images of War in America: The Invisible Man (TV) Clarissa Bentley
Scrubs Sharice (aka Young Woman)
The Practice Sharon White
2005 Homecoming (formerly titled "Blood Deep") Eliza
ER (TV) Lena
2006 Ghost Whisperer (TV) Rachel Fisher
The New Adventures of Old Christine (TV) Hostess
Disposable Nurse Becky
2007 Wicked Wicked Games (TV) Lani Walker
2008 If Looks Could Kill (interactive web series for Toyota) Bianca Turner
Tyler Perry's House of Payne (TV) Sheila

References

  1. ^ "Femi: Yoruba Names". Behind the Name. Retrieved December 5, 2014.
  2. ^ "Fabulous Femi". True Love West Africa (43). Media24: 41. November 2008.
  3. ^ a b Jayne Bullock (January 28, 2004). "Acting Out: Ames Native Follows Path to Success with Determination". Ames Tribune. Archived from the original on July 14, 2011.
  4. ^ a b Milton Allimadi (August 17, 2008). "Femi - Multi-Cultural Talent". Black Star News.
  5. ^ "Awards for "The Living Silence" on Internet Movie Database".
  6. ^ Hal Erickson. "Wicked Wicked Games". Allmovie.
  7. ^ "Femi Emiola's biography". News 8.
    - "Femi Emiola filmography". The New York Times. [dead link]
  8. ^ Jack Yan (October 27, 2008). "An Angel in Los Angeles". Lucire.
  9. ^ a b c Steve Miller (June 11, 2008). "Toyota Drives Women Online". BrandWeek.