Braze, Inc.
 | |
| Formerly | Appboy Inc. (2011–2017) |
|---|---|
| Company type | Privately held company |
| Industry | |
| Founded | 2011[1] |
| Founders |
|
| Headquarters | , |
Key people |
|
| Products | Mobile CRM platform |
Number of employees | 600+[3] |
| Website | www.braze.com |
Braze, Inc. is an American cloud-based software company based in New York City, with additional offices in San Francisco, London, Singapore, Chicago and Tokyo.[4][5][6] It develops customer relationship management software that businesses use for multichannel marketing.[5]
According to the interview the company executives gave to Fortune, Braze provides mobile marketing automation for Domino's Pizza, SoundCloud, HBO Max, and Urban Outfitters.[5] Braze stated to Fortune magazine in June 2016 that its software processes approximately 1.5 billion messages per month between 2.5 billion users.[5][7]
History
Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian who raised $3 million from investors in order to start the company.[8][9] As of January 1, 2017, Mark Ghermezian has transitioned from CEO to Executive Chairman, Bill Magnuson transitioned from CTO to CEO, and Jon Hyman transitioned from CIO to CTO. [10]
In November 2017, Appboy rebranded to Braze, Inc.
Braze's last round of funding, in October 2018, brought the total amount of venture capital invested in the company to 175 million.[11][12]
In 2018, the company launched Braze Alloys, a network of technology, consulting, and agency partners.[7]
In 2019, Braze passed $100 million in annual recurring revenue.[13]
Braze holds an annual two-day conference called Forge. Forge 2020 was conducted virtually due to restrictions from the COVID-19 pandemic.[3]
Recognition
In 2019, Inc. listed Braze on their 2019 list of Best Places to Work.[14] That same year, the company was awarded Gartner Magic Quadrant's leader for Mobile Marketing Platforms.[7]
In 2020, Forbes listed Braze at number 56 on its Cloud 100 list.[15]
References
- ^ "Braze profile on CrunchBase". CrunchBase.
- ^ "Braze Inc Company Profile". Bloomberg. Retrieved 2 February 2021.
- ^ a b Lauren Johnson. "The executives shaping the future of marketing technology in 2020". Business Insider. Retrieved 29 January 2021.
- ^ Walmsley, Julie (January 31, 2018). "This Company Got to $400 Million Advising Clients to Do This 1 Thing". Inc. Retrieved 6 March 2018.
- ^ a b c d Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
- ^ www.builtinchicago.org https://www.builtinchicago.org/company/braze. Retrieved 2020-12-22.
{{cite web}}: Missing or empty|title=(help) - ^ a b c Barry Levine. "Braze launches an app ecosystem with more than 45 integrations". MarTechToday. Retrieved 1 February 2021.
- ^ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". The New York Times. Retrieved 20 September 2016.
- ^ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
- ^ Alex Konrad. "Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO". Forbes.com. Retrieved 2017-11-07.
- ^ "Braze profile on CrunchBase". CrunchBase.
- ^ Darrow, Barb (2017-08-09). "Startup Appboy Snags $50 Million to Take on Salesforce". Fortune.com. Retrieved 2017-11-07.
- ^ Alex Wilhelm. "Kicking off 2020 with 4 new members of the $100M ARR club". TechCrunch. Retrieved 29 January 2021.
- ^ "The 346 Best Places to Work in 2019". Inc. Retrieved 29 January 2021.
- ^ Alex Konrad. "The Cloud 100". Forbes. Retrieved 29 January 2021.