Mein Real
 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Düsseldorf, Germany |
Area served | Germany, Romania |
| Revenue | €7.4 billion (2017-18) |
Number of employees | 36,000 (2019) |
| Parent | Investor consortium of: * X+Bricks AG * Sistema Capital Partners |
| Website | real.de |
Real (stylized real and real,- until 2017) is a chain of hypermarkets in Germany, until 2020 owned by Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active globally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group.
History
In 2006, Metro acquired Walmart's 85 stores in Germany[1] and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2]
In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion.[3] In 2014, it sold its 12 Real hypermarkets in Turkey.[4]
In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to the German-Russian consortium of X+Bricks AG and SCP Group, part of Sistema group.[5]
Products
As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear are concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several store brands are offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
See also
References
- ^ World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
- ^ EU Oks Metro to Buy Polish Retailer Geant Polska
- ^ "Metro sells some hypermarket operations to Auchan". Reuters. November 2012.
- ^ Hurriyet Daily News (2014). "Metro sells Real stores in Turkey".
- ^ "Real geht an deutsch-russisches Konsortium: In einer Filiale erleben wir eine Überraschung". chip.de. 18 February 2020.