Energizer Brands
Energizer Brands Limited, is an English beverage company.
Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector's first 100% natural functional beverage[1] energy drink that contains no caffeine or taurine and no added sugar.[2][3] The formula contains natural ingredients and antioxidants.[4]
The formula contains 500 mg of Rhodiola rosea root extract (more commonly known as golden root), and 500 mg of L-carnitine.[2] Attitude drink contains natural sugars from fruits which are low in glycemic index (GI), this has been certified by a research group from Oxford Brookes University in 2007.[5]
the drink is marketed at healthy, active individuals[6] and is sold in the British multiples Waitrose and Holland & Barrett. Energizer Brands sponsored the 2008 Notting Hill Carnival- Europe's largest street carnival.[7]
The drink's packaging is manufactured by the British Packaging company Rexam Plc, who have manufactured the world's first aluminium can with a five colour printed end, of which attitude drink is the first customer.[8]
The French newspaper Le Figaro quoted attitude drink as the "Green Red Bull" in January 2010.[9]
References
- ^ Nutraceutical Magazine, Volume 6 Number Two March / April 2010, p10 : http://viewer.zmags.com/publication/f43e8879#/f43e8879/1
- ^ a b "Innova – Food and Beverage Innovation", Volume 8, P35 February 2010-03-22
- ^ "Verlag W. Sachon – Fachzeitschriftenarchiv" (PDF). Fzarchiv.sachon.de. Retrieved 12 April 2010.
- ^ Beverage Innovation – Beverage Awards, p78, Drinktec, Munich Sep 2009 (online – foodbev.com/beverage
- ^ “http://www.brookes.ac.uk/lifesci/news/latestnews/wildfruitjellies”[permanent dead link]
- ^ Anuga, Public Trade Show, Koelnmesse, Germany, 13–17 October 2007
- ^ "London Notting Hill Cornival Limited". Nottinghillcarnival.biz. Retrieved 12 April 2010.
- ^ Rexam, News Letter February 2008, – Innovation News, p3, Sector Director- Thomas Sjolin
- ^ Le Figaro, Le Page Verte, P 36, 21 January 2010-03-22