Peclers
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| Company type | Private |
|---|---|
| Industry | Fashion Trends Trend analysis Brand Strategy |
| Founded | Paris (1970) |
| Headquarters | Paris, New York City, Shanghai |
Area served | Worldwide |
Key people | Dominique Peclers |
| Products | Trend books |
| Website | www.peclersparis.com |
Peclers is a trend consulting agency founded in Paris in 1970.[1] The company has extensive industry experience and provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts[2] and styling intelligence, catering to various sectors such as retail, beauty and cosmetics, electronics, and consumer goods.
In 2003, Peclers became part of WPP plc, a multinational advertising and public relations company based in London.[3]
History
- 1970: Founded by Dominique Peclers in Paris, France
- 2001: Opened its first office in New York[4][non-primary source needed]
- 2003: Joined WPP plc, a multinational advertising , and public relations company in London, England
- 2007: Eric Duchamp joins as president of Peclers Paris
- 2010: Opened its second office in Shanghai
Specialization
- Trend Books
- Brand Strategy
- Creative Innovation
- Trend Analysis
- Style Consulting
References
- ^ New York Times "Trend-spotting:new spins on old techniques"
- ^ Evening Standard "What makes a trend?"
- ^ "Peclers Paris North America". GlobalTrade.net. Retrieved 2022-09-08.
- ^ Peclers Paris North America[permanent dead link]
