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Proximic by Comscore

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Proximic by Comscore
Company typeDivision
Industry
  • Online Advertising
  • Contextual Advertising
  • Advertising Data Services
Founded2006; 18 years ago (2006)
Founder
  • Philipp Pieper
  • Thomas Nitsche
Key people
  • Philipp Pieper – CEO
  • Louis Monier – Chief Scientist
  • Rodney Mayers – SVP Business Development
ServicesContextual Data, Brand Protection, Audience Interest Data
ParentComscore
Websitewww.proximic.com

Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.

History

Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[1]

The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[2][3] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[4]

In 2015, Proximic was acquired by Comscore.[5] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name, Proximic by Comscore[6] utilizing the capabilities from the May 2015 Proximic acquisition.[7] The company currently operates as a division of Comscore, Inc.

Awards

  • In 2023, Proximic by Comscore was named a Programmatic Power Player of the year[8] by AdExchanger

References

  1. ^ “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
  2. ^ Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
  3. ^ Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
  4. ^ Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
  5. ^ "comScore Acquires Analytics Firm Proximic". Archived from the original on 2017-10-21. Retrieved 2017-10-20.
  6. ^ Proximic by Comscore
  7. ^ [1]
  8. ^ Programmatic Power Player of the year
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