CR Brands
 | |
| Company type | Private |
|---|---|
| Industry | Consumer goods |
| Predecessor | Redox Brands ChemPro, Inc. |
| Founded | 2006 |
| Founder | Richard Owen |
| Headquarters | , |
Key people | Dan Mickelson, CEO |
| Products | Cleaning products |
| Services | Private label |
| Owner | Resilience Capital Partners[1] |
| Website | CRBrandsInc.com |
CR Brands was an American private-label consumer goods company, owned by the Beachwood, Ohio-based Resilience Capital Partners. It was formed in 2006 by Allied Capital through a merger of two of its subsidiaries. CR Brands was headquartered in the Cincinnati area and operated manufacturing facilities in Spartanburg, South Carolina. The company sold products under the Arm & Hammer and OxiClean brand names, which were licensed from Church & Dwight. It entered bankruptcy in March 2023 and went defunct.
History
Allied Capital acquired ChemPro, Inc., in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands. ChemPro's Chief Executive Officer retained the title through the merger with Richard Owen being named Chief Operating Officer. Manufacturing of the Redox brands would be moved to the ChemPro plants.[2] With Allied Capital coming into financial difficulties, Juggernaut Capital Partners LP purchased CR from them in 2009.[3] Juggernaut sold CR to Resilience Capital Partners' Resilience Fund III LP for undisclosed terms in September 2012.[1][4]
In 2018, CR Brands sold the Mean Green brand and its U.S. and Canadian license for Roto-Rooter-branded drain care products to Medina, Ohio-based RPM International, owners of Rust-Oleum. In 2019, the Oxydol brand qas acquired by Fab+Kind Co.
In 2020, CR Brands sold its Biz and Dryel brands to Greenwood Village, Colorado-based Scott's Liquid Gold Inc. (SLG) for undisclosed terms.
The company filed for Chapter 7 bankruptcy liquidation on March 16, 2023.[5]
Brands
See also
- ChemPro, Inc.
- Redox Brands
- Prestige Brands, also owns former P&G brands
External links
References
- ^ a b Wursthorn, Michael (October 1, 2012). "CR Brands Picks Up Third Private Equity Owner in Resilience". Dow Jones. Archived from the original on 4 March 2016. Retrieved 3 October 2012.
- ^ a b Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal. New York Times Co. Retrieved 2011-02-16.
- ^ "Juggernaut Capital Partners LP acquires CR Brands Inc from Allied Capital Corp through a leveraged buyout". Thomson Financial Mergers & Acquisitions. Thomson Reuters. 2009-11-18. Retrieved 2011-02-16.
- ^ Partners, Resilience Capital. "CR Brands, Inc. Acquired By Resilience Capital Partners". www.prnewswire.com. Retrieved 2020-02-06.
- ^ "Arm & Hammer, OxyClean brand licensee files for bankruptcy". Cleveland Business Journal. March 21, 2023. Retrieved March 22, 2023.
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