Pardot

Pardot
Industry	Marketing Technology
Founded	January 1, 2007 in Atlanta, USA
Founders	David Cummings, Adam Blitzer
Fate	Acquired
Successor	ExactTarget
Headquarters	Buckhead, USA
Parent	Salesforce
Website	pardot.com

Pardot is a marketing automation company founded by David Cummings and Adam Blitzer in 2007. Acquired by ExactTarget in 2012 for $100 million dollars and then by Salesforce in 2013.^[1]

References

^ "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. Retrieved 2023-10-18.

[1] "The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot". Zendesk. Retrieved 2023-10-18.

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